Thread by @kunksed

Episode 2 of Means of Creation by @nbashaw @ljin18 ft. @gregisenberg on communities.

A thread :)

#PassionEconomy #MeansOfCreation

@gregisenberg on social : we've gone from a 'me' to 'us'. that's been the biggest shift.

@gregisenberg on bundling / unbundling :

When you raise venture, your duty is to grow. This leads to the pressure to bundle.

We're seeing a feature bloat in marketplaces and social (marketplaces are just dressed up social networks).

We've hit peak bundling.

Time to unbundle - from social networks to companies (McKinsey, Vanguard).

Reddit is where communities live on the internet, founders building in this space ought to tune in.

Founders are there to 'serve' communities. You can't create them, they already exist.

@ljin18 : quite a few community-building tools are cropping up.

@gregisenberg : cookie-cutter community tools are not going to work. Start with an audience, tune into the community, build tools to give the coffee shop feeling for the niche.

@gregisenberg: audience is NOT community.

Communities have a shared language.

@ljin18: what's a good monetization path for communities?

@gregisenberg: founders have not done enough to help communities monetize. Content, live video, merchandising.

@ljin18 : membership has friction because people need to see what they are getting into.

@gregisenberg : if you do x to monetize your community, ask yourself if it brings members closer to the community. There ought to be a net value add.