The week starts today. A few things to do so you can have a successful week.
1. Set 3-5 weekly goals you want to accomplish. (be as specific as you can) 2. Each day write down 3 Do's and 3 Don'ts (ex: Do; I will read for 30 mins today. Don't; I won't watch Netflix)
3. Network: Reach out to someone you have been wanting to get in front of. Shoot your shot! 4. Daily checklist: I have a love hate with checklist so don't overdo it. But does feel good to check things off a list throughout the day
5. Be aggressive in your goals, daily actions and most importantly...Strive for action. It doesn't have to be perfect but action is of the upmost importance. Nothing will get done without it.
A tradeoff is made in the development of new offerings and what give each option its unique identity
Example in apparel: Old Navy, Banana Republic, and Gap are owned by the same company, Gap Inc
Lets discuss. A thread...
All three lines make the same types of clothing—shirts, pants, etc but offer different Trade-offs
Instead of attempting to make a single clothing line that’s designed to appeal to everyone (which would be impossible, as everyone wants something different)
Gap inc focused each line around a specific trade off
Old Navy emphasizes functionality and low cost
Gap emphasizes style and fashion at a moderate cost
Banana Republic emphasizes aesthetics and status at a premium cost