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Jason Schreier, who has like 90% of Twitter blocked, has a new article up talking about the culture of sexism at Ubisoft.

Much of the conversation about that reporting now is focused on this part, which talks about Ubisoft's reluctance to feature a solely-female protagonist.
This is an intentional conflation: Ubisoft is sexist, therefore they are reluctant to feature only female protagonists.

This makes it impossible to have an intelligent discussion about whether or not it's a smart business move to have a male protagonist.
From this article it looks like there was a two-to-one ratio of people preferring to play the male over the female protagonist in Odyssey. forbes.com/sites/kevinmur…
This article says that female Shepards accounted for about 18% in Mass Effect. gameinformer.com/b/news/archive…
It could be that Ubisoft's sexism played a part in their unwillingness to feature a solely-female protagonist.

It could have also just been solid market research and a smart business move.

It's unfortunate that the latter can't be intelligently examined due to the former.
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