Thread by @CarrieRosePR

We've just launched one of our biggest creative campaigns

Brief from @Parkdeanresorts "Post lockdown, we need to OWN the staycation market and make people love to holiday in the UK"

We bring to you Sandtone - campaign which ranks every UK beach by its Pantone colour (thread)

We gathered a sample of sand from every UK beach over the last year to colour pick and match them up with the perfect Pantone.

We then created colour swatches for each beach to match ranking them from bright white all the way to murky brown Cleethorpes

We created a landing page for the campaign, to gain links, traffic, with string CTAs to book your next white sand beach break, or dark pebble coast trip parkdeanresorts.co.uk/holidays/uk-be…

but we've taken it a step further! We're here to tie creative and search together by launching numerous content arms off this campaign to drive awareness and build the brand, touching the customer at all points in their consumer journey.

It starts with paid social ...

A Sandtone swatch book sent to travel journalists

An instagram filter telling you which UK beach destination you should head to next...

And EVEN produced a point of Sandtone paint in the colour of St Ives, blackpool and cleethorpes! Yes it actually exists and we made them

People loved it... so we put it on a billboard...

and did some outdoor advertising across Cornwall...

This is what people expect the typical customer journey is... but that's not the case at alll

Customers engage with campaigns EVERYWHERE and it takes more than a website asset for links to make a real difference.

We are tracking all aspects of this campaign from search, to social, to brand

Will keep you posted - but this is probably one of the most exciting projects ive led, AND we turned this around in 5 weeks!