The first thing I do is write out what I want to say, not in a script form but paragraphs with bolds for what I want to emphasis in the meeting.
The next step is...
Although, in LA, talking to yourself is common.
The next thing I'll do is visualization. I sit, eyes closed, and visualize the pitch.
It's similar to sports, or martial arts, envisioning success before the match or the fight. Detailing it in imagination.
This bridges imagination to reality, reinforcing the idea that I have already done it. I'm wearing what I wore when I did it.
I'm telling a story. It's more like sitting around a campfire than trying to sell a client. I take the opportunity to be a storyteller. That's the job, not being a salesman.
Give the process respect, but don't get windswept in the result.
That can often turn into more work.
Pardon the typos. I tweet fast, lol.