- 239m DAUs, up 10m in Q2 (4% QoQ, 18% YoY)
- $1.9b TTM revenue, Q2 up 17% YoY (32% thru July 19th)
- Implied 4.7b snaps sent per day, 20 per user (highest ever, growing 2x faster than DAUs)
- Time watching Snap Shows and AR playtime growing 2x faster than rev
- DAU’s open 30x per day (up from 25 in Q3 ‘18)
- DAU growth smooth every month in Q2
- Android rebuild in 2019 drove 37% You RoW DAU growth
- India users up 100% YoY
- Thinks Snapchat's user opportunity is 2b (at 239m DAU's today)
Users engaging with AR: 188m DAU’s
Discover: 100m MAU’s (probably much higher)
Snap Map: 200m MAU's
Snap Games: 100m unique players
Snap Kit: 150m MAU's
- 76% of DAUs engaging with AR daily (75% in Q1)
- Snaps sent per day grew 2x user growth, or ~35%. Now at 4.7 billion, or ~19.8 per user (highest it's ever reported)
- # of users playing with AR daily up 37% YoY, likely around 188 million DAU's
- Snap Originals reached 75% of US Gen Z in 2020
- Added 180 new Discover channels
- Some Snap Shows reached over 100 million people in 2020
- Not much new since the partner summit (more here 👇)
turner.substack.com/p/snap-partner…
- Added 125 partners; now at 800 total
- 150m MAU’s
- Not much new disclosed since the partner summit (more here 👇)
turner.substack.com/p/snap-partner…
- Active advertisers at all-time high (Snap should disclose these #’s)
- Snap Pixel-verified purchases up 4x YoY
- Facebook boycott mostly impacting brand deals at CEO / CMO level. Snap's business is largely direct response now, not expecting a benefit
- Launched “First Commercial”; advertisers bid on first ad user sees in a Show
- Launched Brand Profiles; dedicated pages for brands. (think FB Pages, IG Profile, etc);
- Brand Profiles like tie into AR lenses, Minis, and Snap Map soon
- Auto ad placements based on ROAS targets, has $100m+ of products in catalog
- Adidas saw 52% growth in ROAS in Europe within weeks
- Chipotle saw 171% higher ROAS vs Q1
- Covergirl’s Q2 Snap campaign reached audience 62% unique to Snap
“Evan views advertising as a product, while most Internet founders view advertising as a necessary evil.” - @dottkhan, May of 2015
bloomberg.com/news/features/…
Snap's RoW revenue was up only 2% YoY. They hinted COVID had a big impact via supply chain disruptions and that many RoW direct response ad transactions are still paid in cash (?!!?)
- DAU’s to 242-244m, up 16% YoY
- Revenue up 20% YoY (at 32% YoY thru July 19th)
- $2.8b cash-on-hand + access to $1b line of credit
Overall, Snap still sees lots of COVID-related uncertainty and short-term impact in 2020
cc'ing Jack for that edit button