Thread by @LifeHornsWay

If you want to get rich

There are 1,000,000 ways to do it

And every single one of them requires you to

SELL

---> Sell Yourself
---> Sell Your Idea
---> Sell Your Product

HOW TO SELL ANYTHING

// Thread 🧲🧲🧲

1:

Introduce the Problem

1. Pick ONE problem
2. Resist the urge to discuss more than one
3. Use vivid language
4. Get feedback from someone in your target cohort on what frustrates them most about the problem

2:

Unveil the Solution

1. Solutions are as important as problems
2. But sequentially, they go second
3. Your solution negates the problem and resolves the tension you create in Step 1
4. Solutions are not features. They're a vision for how your target's life improves

3:

The Rollercoaster

1. Bring up more details around the problem and solution
2. Start toggling back and forth between them
3. Agitate-resolve, agitate-resolve, agitate-resolve...

4:

Address Objections

1. Getting to objections is a good sign
2. It means the prospect wants to buy
3. The person is saying “Yes I want this, but can you remove ALL obstacles for me?”
4. Proactively raise possible objections
5. Resolve them in a substantive way

Also, remember that many decisions actually have two buyers.

The buyer+buyer’s spouse, the buyer+buyer’s boss, etc.

So addressing objections equips your prospect with the info they need to make the case to someone else.

5:

Testimonials

1. Social proof is the best antidote to objections
2. But use a REVERSE testimonial
3. Reverse testimonials go like this: “I thought it was too pricey, but (here’s what I discovered…)”
4. They express doubt, but then reveal the doubt was misplaced

6:

Risk Reversal

1. Address the obvious risks AND a hidden risk
2. Give your risk reversal a unique name!

Example:
You offer a guarantee not only for malfunction (an obvious risk) but also for risk of loss (a hidden risk)

Call it the "We Got You Guarantee"

7:

The Call To Action

1. You’ve described the problem, shown the solution, handled objections...
2. Now you need to make The Ask.
3. Your call to action should be strong and direct.
4. Use urgency and scarcity to convert.

“Get it now…”

“So what are you waiting for?”

8:

Deliver Great Customer Service

1. The point of selling is not to make just one sale
2. It’s to win over recurring customers, ideally for life
3. Provide great value and deliver the best experience
4. Follow up with product updates, promotions, and requests for reviews

9:

Conclusion

Every offer should include...

>Problem
>Solution
>Rollercoaster
>Resolution to Objections
>Testimonials
>Risk Reversal
>Call to Action

Your style changes depending on what you’re selling...

...but the anatomy of a strong offer is universal.

That’s all friends!

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https://twitter.com/LifeHornsWay/status/1286064892445732864