Dishwasher(DW) Market Scenario India
Covid transformed the DW from a luxury to a commodity item post lockdown in Indian households trend is here to stay
Global DW market size was estimated at $6.71bn in 2019,expected to reach $7.17 bn by 2020,CAGR of 7.2% from 2019-25 $10.2bn
Covid transformed the DW from a luxury to a commodity item post lockdown in Indian households trend is here to stay
Global DW market size was estimated at $6.71bn in 2019,expected to reach $7.17 bn by 2020,CAGR of 7.2% from 2019-25 $10.2bn
Growing adoption of DWs in commercial & household spaces to save water,time,energy for utensils cleaning
Consumer preference for stainless steel DWs - low maintenance,requires lower wattage heat for drying,saves energy,electricity
Consumer preference for stainless steel DWs - low maintenance,requires lower wattage heat for drying,saves energy,electricity
Buyers opting for for addons features in DWs - glass protection,shine enhancers,rinse aid,soundproof,LED touch panels,integrated sensors,smartphones pairing to monitor levels of detergents,alert about wash levels
Bosch has kadai feature specific for Indian market
Bosch has kadai feature specific for Indian market
GDP growth,rising urbanisation,covid pandemic,conservation of water,rising income are fuelling demand
Times of India reported demand for DWs has surged 70 to 80% in 2020,stores have wait time of 1 to 2 months for delivery
DW is part of consumer durables 76400cr market in 2019
Times of India reported demand for DWs has surged 70 to 80% in 2020,stores have wait time of 1 to 2 months for delivery
DW is part of consumer durables 76400cr market in 2019
2019 sales of DWs 90,000 to 1,10,000 units
Price range 20-60,000 per unit
Neeraj Bahl MD of BSH home appliances,post lockdown sales 20% year to date in 60 days compared to 2019
Voltas beko saw 300% jump in sales in May 20
LG estimates 400-500% surge in DW demand post lockdown
Price range 20-60,000 per unit
Neeraj Bahl MD of BSH home appliances,post lockdown sales 20% year to date in 60 days compared to 2019
Voltas beko saw 300% jump in sales in May 20
LG estimates 400-500% surge in DW demand post lockdown
Post restart of ecommerce Amazon witnessed 23 times spike in DW searches
Amazon dispelled few myths about DW
1)expensive ,period of 24months,cost 1300/month
2)kadai cannot be cleaned,specific products for Indian markets,hot masala & oil stains can be cleaned
Amazon dispelled few myths about DW
1)expensive ,period of 24months,cost 1300/month
2)kadai cannot be cleaned,specific products for Indian markets,hot masala & oil stains can be cleaned
3)water efficient
DWs use 9 to 11 litres of water/load,handwashing of utensils use 60 lots,washing machine uses 90 to 110 liter
4)DWs are energy efficient, 1-2 Kwh/wash
BSH sold out DWs till June,imported 30,000 units from Turkey to meet rise in demand
Bengaluru sold 3000 units
DWs use 9 to 11 litres of water/load,handwashing of utensils use 60 lots,washing machine uses 90 to 110 liter
4)DWs are energy efficient, 1-2 Kwh/wash
BSH sold out DWs till June,imported 30,000 units from Turkey to meet rise in demand
Bengaluru sold 3000 units
Max demand in Mumbai,Delhi Bengaluru,Pune,Hyderabad,Ahmedabad
Overall industry volume to grow at a rapid pace,sales to cross 90,000 units
DWs part of 75% of households in USA & Europe
India DW market stood at $30 mn in 2017,expected to reach $45mn in 2023
Overall industry volume to grow at a rapid pace,sales to cross 90,000 units
DWs part of 75% of households in USA & Europe
India DW market stood at $30 mn in 2017,expected to reach $45mn in 2023
Market in 2019 sales in crores
Dishwashers 140-200cr
ACs - 20,000 crores
Refrigerator- 21,000 crores
Washing machine- 8000 crores
Microwave - 500 to 600 crores
Why Dishwasher is not popular in India
Easy availability of maids,unique indian utensils kadai,oil & masala use
Dishwashers 140-200cr
ACs - 20,000 crores
Refrigerator- 21,000 crores
Washing machine- 8000 crores
Microwave - 500 to 600 crores
Why Dishwasher is not popular in India
Easy availability of maids,unique indian utensils kadai,oil & masala use
Minimum requirements for a DW
Water connection,good drainage system & electric plug
BSH home appliances is leader in DWs in India,60% market share, overbooked by 20,000 units
DW comprise 5 to 6% sales for Bosch prior to covid in India,market leader in DWs globally
Water connection,good drainage system & electric plug
BSH home appliances is leader in DWs in India,60% market share, overbooked by 20,000 units
DW comprise 5 to 6% sales for Bosch prior to covid in India,market leader in DWs globally
Leading players in DWs in India
BSH home appliances
IFB ,LG ,Samsung, Voltas,AB electrolux
Other appliances like grooming gadgets (trimmers,epilators,shavers ) too saw surge in sales
BSH home appliances
IFB ,LG ,Samsung, Voltas,AB electrolux
Other appliances like grooming gadgets (trimmers,epilators,shavers ) too saw surge in sales
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