ICYM: Review | A deep dive into President Trump’s doublespeak and other rhetorical tricks washingtonpost.com/outlook/a-deep…
"Genius" is another way of saying "demagogic effectiveness." His demagoguery is effective, unfortunately. He's really good at using dangerous demagoguery to control the public sphere, attack his opposition, and consolidate his base. 
Trump uses three strategies to ingratiate himself with his followers: ad populum, paralipsis & American exceptionalism.
And Trump uses three strategies to attack & dehumanize his opposition, solidifying his base against his opposition: ad baculum, ad hominem & reification.
In so doing, Trump has attacked the American public sphere, attacking America. He's a dangerous demagogue.
I explain all these strategies by telling stories of Trump using them to increase distrust, polarization & frustration. It's super interesting, actually! (& terrifying)
Available now at B&N, your favorite local, or in kindle, audiobook or hard copy here: amazon.com/Demagogue-Pres…
Available now at B&N, your favorite local, or in kindle, audiobook or hard copy here: amazon.com/Demagogue-Pres…
Feel free to save those red cards and throw them out when you spot one of the six strategies. It's kind of fun! (ok, for a rhetoric nerd, I know). #teamrhetoric forever.
wow! right now on amazon. thank you!
