How much are you willing to pay?
What % of the total do you offer to @charlidamelio?
TikTok represents a nascent user behavior, but the category is likely to support a pretty huge business over the long run, easily tens of billions of incremental ad revenue.
I think it'd be a pretty massive event. They are the tentpoles. People will still use TikTok, but Reels/Instagram is no longer optional. The existing IG network will make it even more compelling.
A) $1b is 1.6% of Facebook's current cash, and ~10% of the new cash they'll add to their bank in the next year
B) Keanu Reeves made a similar amount off the Matrix films
C) It's the only way to shift momentum towards Reels
TikTok is about magnetic creator personalities more than it's about a format for sharing with friends.