Pre-order list conversions for Founder Puzzles at 28%. Of Pre-orders 55% paid through credit or debit cards. 45% paid through IBFT - interbank direct transfers.
Big rush of orders during the first four days. Now slowing down to a trickle.
2/ 12 very generous reviews. More on the way.
More important than sales, the reviews are the real boost to the mindset and spirit of an author.
Thank you for everyone who shared their thoughts and feedback.
Compared to average #firstweek revenue for US ebooks release, we did very well
4/ For my students and mentees.
A month of pre and post launch marketing. The most successful of which was the original book review/summary video that continues to drive traffic. I thought 7 minutes was too long but average view time - 2:29 minutes
5/ From a conversion point of view, the second most important piece of marketing collateral - the book review snapshot. Make sure you have locked those reviews down before launch.
Spread the reviews over time. Don't bunch or collate them right at the start.
6/ In terms of sales, conversions and effective reach. Twitter and LinkedIn.
In terms of Traffic, Facebook for a day at most then the feed dies.
In terms of traffic and impression half life, Twitter and Linkedin continue to dominate Facebook.
7/ Thank you for all your love, support, encouragement, suggestions and notes
Writing is lonely business. Every little bit helps
A single customer credit transfer made on the SWIFT network.
The bane of remittance/ free lancer / tech founder challenge across banking sector in Pakistan. More so for small businesses / founders that receive sub $ 1,000 wires.
Once upon a time in a different life we wrote, ran and supported treasury systems that generated MT 103 messages for local banks.
Given how treasuries front / back offices are structured and how all $ payments are consolidated and cleared via NYC, workflow was simple.
Collect all outgoing payments, bundle them together into one balance for one market / relationship / target account.
Send a shorter message to primary US$ Nostro account targeted for out going transfers for one amount.
Open to all undergraduate and graduate programs in Karachi.
If you are:
a) Avid game player
b) Aspiring game designer
c) Care about creative expression
d) Curios about what make games playable, addictive, instant hits, or
e) Love real time community feedback
2019-20.
First and second half marathon.
Remote work + Zoom Cohort based live training.
Founder Puzzles. Product launch.
2020-21.
Surviving Covid + recovering.
Close call.
3rd half.
2021-22.
Context switching. Fixing my knee.
Growth and Economic Complexity.
Raising 6 at 18 post.
Scale multiples and idea selection framework.
The Pakistan dataset.
Ed-Tech and crypto deep dive.
Teaching Venture Capital + Fintech and Financial Innovation.
Shipping FP, 2nd Ed.