Kola Aina Profile picture
Jul 31, 2020 7 tweets 3 min read Read on X
If you follow me you already know how much of a fan I am of ⁦@EfosaOjomo⁩ work on the Prosperity Paradox.

Last week I shared his new paper titled; “Avoiding the prosperity paradox.”

#Thread
christenseninstitute.org/publications/a…
What that title doesn’t easily giveaway is that this new paper shares 3 practical steps for entrepreneurs & innovators who are keen to tackle non-consumption and successfully build market-creating innovations, that we desperately need in the global half I call home.
Step 1: How to discover market creating opportunities. With some practical examples including Nigeria’s own @maxdotng
Step 2: How to estimate the market for non-consumption in 5 steps.

This is critical as investment decisions are often based on some form of market sizing. Thankfully @EfosaOjomo is brave enough to show “his working” with a telecom example 🤓
Step 3: How to develop a new value network for non-consumers. This step is the crux of the matter and perhaps the most consuming step that involves rethinking the business model and value chain.
All in all, I am glad to see that @EfosaOjomo took the challenge from many of us to answer the “how” of building market-creating innovations. I am sure this is only the first of many steps.

But now we the builders must respond by testing this in our markets. 🤓
So if you are building a market-creating innovation & want to partner please reach us @vp_fund and if you haven't yet read the paper check it out here christenseninstitute.org/publications/a…

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More from @kola_aina

Jul 12, 2021
We underestimate what relative confidence in the institutions of state & legal system’s that work can do for business & consumer confidence.

And so I laugh when govt. folks still ask me why most startups/investee companies are domiciled offshore.
As they say business moves at the speed of trust.

In different ways; Delaware, YC safe, 500’s KISS, Mauritius, etc are all assets of trust that build entrepreneurial ecosystems.
Until we have truly visionary political leadership that can move beyond photo ops to seeing the future that is possible - African founders building for the world will continue to make pragmatic and hard choices.
Read 6 tweets
May 4, 2021
Every month @vp_fund publishes the Series V newsletter where we aim to provide founders and investors - insights on company growth in Africa. 1/6
In our latest edition, we covered “Churn” - what it is, how to calculate it, and how to minimise it. We also shared some simple steps you can take to get a grasp of how churn can impact your company. Read it here: bit.ly/3eicSic 2/6
On Series V we have also covered the Mom test, validating your startup idea, creating urgency in users, and how to know if you have a killer product. Read the full article here: bit.ly/3nNgonS 3/6
Read 6 tweets
Apr 10, 2021
It’s not even 9:30 am yet, and I have had so many exciting conversations already & am on my 2nd thread.

This is one of the benefits of my brief & rare period of solitude and reflection. #Thread
A random chat about HOV & DMX with egbon @obiasika this AM soon drifted to us talking about hubs, talent vs. opportunity in Nigeria, and the importance of solving the disparity across this vast land.
My egbon wanted to embarrass me with this line;

“I remember coming to your spot like five years ago and thinking this is the level and I can’t do this, but I can do something, so thank you, bro.”
Read 19 tweets
Apr 10, 2021
@eldivyn You need both. As they say; there is morning work, and their is night work. 😀

Chew gum and dance.

Whatever y’all decide; ignoring it is not an option.

They are legion.

They have always being there.

Some of y’all just got the memo.
@eldivyn I remember remarking at a dinner that @JasonNjoku hosted with other founders and investors- years ago at the Wheatbaker Lagos.

Guys, “we can't sit in Lagos building & ignore what happens in Abuja.”
@eldivyn @JasonNjoku The unpopularity of my suggestion struck me.

Years later, you can’t even ignore what happens in Alausa.
Read 9 tweets
Aug 24, 2020
When the coronavirus pandemic first really hit Nigeria in March, we all didn't know what to expect. As the impact on supply chains, employment, funding rounds & national economies became more manifest, many startups braced themselves for The End.
As layoffs were announced, some businesses folded up, VC’s (we @vp_fund kept investing) warned of dark times ahead & restructuring experts predicted the beginning of a “great unwinding” after a decade-long boom.
Five months later while challenges persist, especially with the impact on consumer spending & access to working capital, startups that offer virtual learning, telehealth, e-commerce, streaming, and software for remote workers are seeing a surge in demand.
Read 12 tweets
Aug 6, 2020
#Startuplessonsfromkids

My son lobbied me to buy him a bracelet making kit from amazon.

I reluctantly agreed.

Thread
A week after arrival of said kit he walks up to say he has started a jewelry making company called “Braclee” and wished that I be customer number 1.
Proud of his industry I obliged, purchased 3 and was made to wear my brightly colored bracelets all the time inside and outside.
Read 10 tweets

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