AMD in the 1980's must have been an interesting place.
CEO Jerry Sanders rose in sales to head worldwide marketing at Fairchild.
Started AMD with two teams from Fairchild but a relatively small capital base. Focus on "military grade" quality.
CEO Jerry Sanders rose in sales to head worldwide marketing at Fairchild.
Started AMD with two teams from Fairchild but a relatively small capital base. Focus on "military grade" quality.
"Started out as a marketing operation without the resources to innovate."
Pragmatic approach to technology, concentrate on markets where customers pay a premium for quality, focus on profits.
Pragmatic approach to technology, concentrate on markets where customers pay a premium for quality, focus on profits.
IBM built the PC on Intel chips with AMD as the second-source manufacturer.
A couple of years later Intel broke the agreement, leading to years of litigation.
A couple of years later Intel broke the agreement, leading to years of litigation.
"Bringing the realities of the marketplace into the company."
"The market is the great purifier."
Independent business units have autonomy to design their own products. Find unmet needs and work closely with the customer
"You've got a lot of money and no excuses."
"The market is the great purifier."
Independent business units have autonomy to design their own products. Find unmet needs and work closely with the customer
"You've got a lot of money and no excuses."
Colorful and having fun.
"Only results count."
"My hobby is creating environments, it gives me a sense of control."
"People always refer to me as a niche marketer. My niche is the leading edge. The leading edge is always a niche when you start. Today's leading edge is tomorrow's mainstream. "
"My hobby is creating environments, it gives me a sense of control."
"People always refer to me as a niche marketer. My niche is the leading edge. The leading edge is always a niche when you start. Today's leading edge is tomorrow's mainstream. "
