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QAnon isn't an ARG, but ARGs can teach us why QAnon is so popular – and how to restore the lack of trust that led to QAnon's rise.

This 5700 word post draws on my 19 years of playing, documenting, designing, and running ARGs. Share and enjoy! mssv.net/2020/08/02/wha…
Thanks to the many people whose replies and work I cited, including @hondanhon @JoshFialkov @annehelen @typhoonjim @mjandersen @gabrielroth @lauraehall and more!
Was just reminded by @naomialderman that our Perplex City saying was “It’s like we did it on purpose” (not “We meant to do it all along”) which I have edited. The actual version is even better in context than my incorrect memory!
@naomialderman I submitted my post to Hacker News (yes, I know) and incredibly, every single top comment has been downvoted. Not sure what to make of it. news.ycombinator.com/item?id=240284…
Great thread from an expert ARG designer https://t.co/8jnR1odNRu
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