Two months ago I started sending cold emails for @jon_somers.
> 48 positive replies
> 35 sales calls
> 4 signed clients for additional $10k+/mo in business
> 10+ deals still in the sales cycle
Here's how we did it.
THREAD
> 48 positive replies
> 35 sales calls
> 4 signed clients for additional $10k+/mo in business
> 10+ deals still in the sales cycle
Here's how we did it.
THREAD
Jonathan sells email marketing management using Klaviyo to Shopify brands doing $1M+ in revenue.
So I scraped a list of Shopify stores using Klaviyo and found their owners' direct contact info.
I write researched & genuine personal emails to them from his name.
So I scraped a list of Shopify stores using Klaviyo and found their owners' direct contact info.
I write researched & genuine personal emails to them from his name.
The subject line "{{Company}} and BrakeThru" worked immediately. Didn't need to do any testing.
Now the job was testing the angle.
Here's what the responses looked like in the beginning.
Very low
Now the job was testing the angle.
Here's what the responses looked like in the beginning.
Very low
I tested 11 different campaigns to get the angle right.
The 12th campaign hit.
It was obvious.
The responses immediately began looking like this.
Highest campaign was 14.8% meeting book rate.
Absolutely insane.
The 12th campaign hit.
It was obvious.
The responses immediately began looking like this.
Highest campaign was 14.8% meeting book rate.
Absolutely insane.
Here's what went right.
Jonathan knows what he's talking about.
Absolute master at Klaviyo. Amazing client results.
Basically an infinite pool of client case studies I could pull from.
This is ammo. And I used it.
Here's the flow structure I wrote...
Jonathan knows what he's talking about.
Absolute master at Klaviyo. Amazing client results.
Basically an infinite pool of client case studies I could pull from.
This is ammo. And I used it.
Here's the flow structure I wrote...
Email 1
Hey {{Name}}. {{First Line}}
{{One sentence case study}}.
Would you be open to a quick call this or next week?
Hey {{Name}}. {{First Line}}
{{One sentence case study}}.
Would you be open to a quick call this or next week?
Email 2, 3 days later
Hey {{name}}, I'm sure you're busy, just bumping this to the top of your inbox!
Hey {{name}}, I'm sure you're busy, just bumping this to the top of your inbox!
Email 3, 4 days later - Big win (one sentence case study)
Email 4, 4 days later - 2 ideas
Email 5, 5 days later - Big win (once sentence case study with 3 clients)
Email 4, 4 days later - 2 ideas
Email 5, 5 days later - Big win (once sentence case study with 3 clients)
Not revealing the exact words of the campaigns because what I wrote is SO GOOD and you fiends WILL steal it. No free lunch.
Here's the total stats.
706 recipients
2,122 emails
144 replies
48 leads
35 sales calls
Here's the total stats.
706 recipients
2,122 emails
144 replies
48 leads
35 sales calls
Stats if you only include the past 3 weeks:
494 recipients
1,431 emails
105 replies
41 leads
494 recipients
1,431 emails
105 replies
41 leads
We are accelerating.
We're sending more emails.
Jonathan is getting better at calls. And more and more deals are converting every week.
He's going to be running a $50,000/mo agency in 3-5 months.
Want to work something out with me?
Send me a DM
We're sending more emails.
Jonathan is getting better at calls. And more and more deals are converting every week.
He's going to be running a $50,000/mo agency in 3-5 months.
Want to work something out with me?
Send me a DM
