#ecommerce brands are leaving money on the table by failing to collect subscriber source data at sign up. What do I mean? 👇Thread Level Midnight 👇
Brands are investing in prospecting campaigns that are already highly targeted, whether by interest, gender, location, or other demographics. But when a user clicks through to your site, are you connecting those dots within your email or SMS program?
By leveraging utm_campaign parameters and a popup tool that can track URL at site landing (@justunosocial comes to mind), you can not only trigger more relevant sign-up offers and creative, but also map that data back to your ESP for future retargeting.
Example: you run gender-targeted ads for a denim brand on FB. A user clicks through from a campaign in this ad set & you serve a pop up with gender-specific creative. When the user signs up, you flag their gender in the ESP & send a welcome series with relevant creative/product.
Leveraging the data from your paid audiences for retention marketing pays dividends and it's super easy to execute. I'll be talking about this + a couple other tactics to drive up ecomm conversion rates on a @BeanNinjas panel on 8.11. Register here: bit.ly/31jpo9F
