Is the pivot to remote work to blame for widespread burnout in digital? I've been remote for 5 yrs as an IC & leader-including starting a fully remote department; here are my insights based on my own successes & failures on how to create a WFH experience that drives satisfaction. 1) Systems and processes are EVERYTHING. Failing to define ways of working in the absence of an in person environment—where these behaviors are modeled—is a recipe for burnout.

With the flurry of reactions to iOS 15, I'm seeing a lot of, "LOL why are email marketers so upset about a vanity metric?" responses.

No one worth their salt as an email marketer is worried about the metric. What are we worried about? 👇 1) Segmentation: How will we pivot qualifiers for recency of engagement to ensure we’re following respectful mailing practices?

2) Deliverability: Without open data from seed lists how will we ensure we’re landing in the inbox and course-correct bulking issues?

#EmailGeeks: 4 things you should be doing now to get ready for iOS 15:

1) Start testing creative. Understand what is most compelling to your audience to maximize engagement using metrics that can be segmented upon in the future. Recent openers will no longer be an option. 1/4 2) Start tracking click/delivered rate. You'll want to get a good set of baseline metrics today that can be used for performance tracking once opens are a thing of the past. 2/4

#ecommerce brands are leaving money on the table by failing to collect subscriber source data at sign up. What do I mean? 👇Thread Level Midnight 👇 Brands are investing in prospecting campaigns that are already highly targeted, whether by interest, gender, location, or other demographics. But when a user clicks through to your site, are you connecting those dots within your email or SMS program?