And that's *exactly* what's happening now. The same people, taking those same levers, because we didn't act last time.
2016 people played very very mean. Of course they would again.
(I'm not sure I'll ever get over the irony of Campbell et al thinking a Very Big March would work)
ft.com/content/e02992…
I wouldn't even care, but they have to get the *NEXT* strategy right. Denial wont help that.