57 Directives on Creating, Marketing, Building, Selling, and Building Relationships
Lessons learned from Derek @sivers' incredible book "Your Music and People."
[MEGATHREAD]
Lessons learned from Derek @sivers' incredible book "Your Music and People."
[MEGATHREAD]
1/ MARKETING YOUR WORK
• Be as creative with your marketing as your work.
• Marketing is just an extension of your work.
• Start trying things just to see what happens.
• Add creative restrictions when you're stuck.
• Have a unique voice and persona. Stick to it.
• Be as creative with your marketing as your work.
• Marketing is just an extension of your work.
• Start trying things just to see what happens.
• Add creative restrictions when you're stuck.
• Have a unique voice and persona. Stick to it.
2/ WHAT MARKETING MEANS
• Marketing means being considerate.
• The best marketers are the best listeners.
• Ask what people want, listen closely, and give it to them.
• Be considerate of others' time.
• Create a tailored experience, a deep connection, and be relatable.
• Marketing means being considerate.
• The best marketers are the best listeners.
• Ask what people want, listen closely, and give it to them.
• Be considerate of others' time.
• Create a tailored experience, a deep connection, and be relatable.
3/ WORKING WITH PEOPLE
• Turn professional relationships personal.
• Think first how you can help others.
• Give, give, give. Eventually, you'll receive.
• Ask for favors. People like to help.
• Follow up promptly and persistently.
• Don't put anyone on a pedestal.
• Turn professional relationships personal.
• Think first how you can help others.
• Give, give, give. Eventually, you'll receive.
• Ask for favors. People like to help.
• Follow up promptly and persistently.
• Don't put anyone on a pedestal.
4/ WORKING YOUR INDUSTRY
• It's just people like you inside the machine.
• Test your ideas before going all in.
• Get comfortable with rejection. In fact, seek it.
• Be an expert in one area, but competent in many.
• Work with others with different strengths than you.
• It's just people like you inside the machine.
• Test your ideas before going all in.
• Get comfortable with rejection. In fact, seek it.
• Be an expert in one area, but competent in many.
• Work with others with different strengths than you.
5/ BEING RESOURCEFUL
• Assume nobody will help. Take ownership of your journey.
• It used to be 10% of your success was up to you. Now it's 90%.
• Work backward: ask people that are already there what they did.
• Extreme results need extreme action.
• Be scrappy.
• Assume nobody will help. Take ownership of your journey.
• It used to be 10% of your success was up to you. Now it's 90%.
• Work backward: ask people that are already there what they did.
• Extreme results need extreme action.
• Be scrappy.
6/ DESCRIBING YOUR WORK
• Have an interesting answer to what you are creating.
• The goal of your description: make people curious.
• Another goal: convince people that your work is worth their time.
• For ideas, ask 20 members of your audience to describe what you do.
• Have an interesting answer to what you are creating.
• The goal of your description: make people curious.
• Another goal: convince people that your work is worth their time.
• For ideas, ask 20 members of your audience to describe what you do.
7/ FINDING AN AUDIENCE
• Aim small, solve a specific problem and dominate a niche.
• Declare ownership of your niche when you find it.
• 99% of people will find your content useless. Focus on the 1%.
• Start specific and expand from there. Not the other way around.
• Aim small, solve a specific problem and dominate a niche.
• Declare ownership of your niche when you find it.
• 99% of people will find your content useless. Focus on the 1%.
• Start specific and expand from there. Not the other way around.
8/ BUILDING RELATIONSHIPS
• Manage your contacts with a database.
• Meet three new people every week.
• Create a system to reach out to people automatically.
• Sort your contacts by how often you should connect.
• Leverage the most engaged members of your audience.
• Manage your contacts with a database.
• Meet three new people every week.
• Create a system to reach out to people automatically.
• Sort your contacts by how often you should connect.
• Leverage the most engaged members of your audience.
9/ HOW TO ATTEND A CONFERENCE
• Have a clever answer for what you do.
• Focus intently on listening to others.
• Think only about how you can help others.
• Follow up immediately with anyone you meet.
• Business happens during the follow-up, not the first meeting.
• Have a clever answer for what you do.
• Focus intently on listening to others.
• Think only about how you can help others.
• Follow up immediately with anyone you meet.
• Business happens during the follow-up, not the first meeting.
10/ MONEY
• Charge more than you think.
• Sell products, not your time.
• Money is just an exchange of value.
• Sell a personal connection, not a product.
• Promote once others are promoting for you.
• Give things away for free but have an offer to pay.
• Charge more than you think.
• Sell products, not your time.
• Money is just an exchange of value.
• Sell a personal connection, not a product.
• Promote once others are promoting for you.
• Give things away for free but have an offer to pay.
11/ MINDSET
• Move to where the luck happens.
• Know clearly what excites you and what drains you.
• Make your aim to forever do only things that excite you.
• Accept that change is the only constant.
• Publishing your work is the starting line, not the finish line.
• Move to where the luck happens.
• Know clearly what excites you and what drains you.
• Make your aim to forever do only things that excite you.
• Accept that change is the only constant.
• Publishing your work is the starting line, not the finish line.
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