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1/ Why @DeionSanders is Joining @barstoolsports?

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2/ Leaving NFL Network

• Deion is leaving the NFL Network as an analyst
• NFL Network offered him a contract with reduced pay
• Deion said no
nypost.com/2020/08/11/dei…
3/ Demise of Linear TV

• ESPN, NFL Network and any station that is overly reliant on linear is in trouble
• @ballmatthew explains it better than I can

matthewball.vc/all/endofpaytv
4/ Barstool Content Model:

• Find amazing talent
• Give them a platform
• Provide them with the infrastructure to succeed
• Align incentives so they don't leave

arilewis.com/aris-posts/por…
5/ Embracing Personality Driven Content

• The key to success is Barstool embracing personality-driven content
• Most companies are afraid to do this for the fear of losing talent
• Barstool understand that many personalities just want to create content
6/ Why Personality Driven Content is The Future of Media?

• Anyone can create content
• Content is a commodity
• Personality driven-content, however, is a moat
• Come for the influencer, stay for the content
7/ Why Deion Will Succeed?

• Deion is a star
• He's one of the most recognizable names in football
• Barstool won't just give him a new platform, but the tools to succeed especially on social
• Freedom to speak his mind which will drive audience growth
8/ Everyone is a Brand

• Audiences are the currency of the future
• No one understands that better than Barstool
• An athlete's career is just starting when their playing career ends
• Embrace personality-driven media or watch your competitors win
9/ Enjoy this tweet? Subscribe to my twice-weekly newsletter to receive original content about the Attention Economy. I help brands grow their audience.

arilewis.com/subscribe
@JoePompliano what do you think?
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More from @amlewis4 see all

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Ari Lewis
@amlewis4
1/ How I Increased My Twitter Following 205% in three months

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2/ Starting to Use Twitter

• On April 31st, I had 1,677 followers
• With the quarantine in full-swing I made it my goal to increase my Twitter following
• I spoke with my friend and Twitter Expert @mdudas
3/ Mike's Advice

• Mike gave me two tips
• Amplify Others
• Share unique thoughts

Read 11 tweets
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Ari Lewis
@amlewis4
1/ What I learned from @davenemetz, founder of Bleacher Report, about the future of digital media.

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2/ Organic Search

• Dave started Bleacher Report in 2005
• The site was built around organic search
• The site grew into one of the largest sports media properties in the world because of SEO
3/ Shift to Social

• The next generation of media companies were built around social
• Companies like Buzzfeed built their audience by leveraging social networks such as Facebook
• Companies love to talk about distribution, but owning the audience is more important
Read 13 tweets
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Ari Lewis
@amlewis4
1/ John Deere has one of the best communication teams in the world. I did an analysis of how they plan and execute their PR and social strategies.

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2/ John Deere - The Company

• John Deere employs 67,000 employees
• John Deere has offices in over 30 countries
• John Deere has a social media presence in 54 countries
• Since their start in 1867, they've designed over 690 different tractor models
3/ John Deere - The Innovator

• John Deere's roots are in agriculture
• Today, they view, themselves as a technology company fighting for talent with the likes of Facebook
• They even developed a self-driving tractor

digital.hbs.edu/platform-digit…
Read 19 tweets

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