🚨INSTAGRAM MONEY THREAD DAY 2/10: Getting Started 🚨
Welcome to my second of 10 threads released on 10 consecutive days about starting an Instagram business!
Today we will cover:
👉Goals
👉Niche
👉Market Research
👉Branding/Profile
👉Account Type
Let’s go! ⬇️
Welcome to my second of 10 threads released on 10 consecutive days about starting an Instagram business!
Today we will cover:
👉Goals
👉Niche
👉Market Research
👉Branding/Profile
👉Account Type
Let’s go! ⬇️
But wait! Make sure you’ve read the first thread, which dropped last night:
💥Clarify Goals
📍Social media money is about creating a funnel. Your accounts are the tops of the funnel
To create a great top-to-bottom funnel, we need to:
👉Build a following
👉Choose business model
👉Find something to sell
👉Fill out funnel
👉Automate
👉Scale
📍Social media money is about creating a funnel. Your accounts are the tops of the funnel
To create a great top-to-bottom funnel, we need to:
👉Build a following
👉Choose business model
👉Find something to sell
👉Fill out funnel
👉Automate
👉Scale
Keep this funnel framework in mind whenever you do anything related to your Instagram account:
You are building and maintaining a funnel.
You are building and maintaining a funnel.
💥Choose Niche
When you choose a niche, you can choose to make a personal page, or theme page.
📍I highly recommend making a theme page because:
👉Proven system
👉Existing audience w/ clear needs
👉Don’t have to sell self
👉Easier to create content
👉Can make multiple pages
When you choose a niche, you can choose to make a personal page, or theme page.
📍I highly recommend making a theme page because:
👉Proven system
👉Existing audience w/ clear needs
👉Don’t have to sell self
👉Easier to create content
👉Can make multiple pages
📍Best theme page niches:
👉ECommerce
👉Finance/Investing/Trading
👉Luxury lifestyle
👉Travel
👉Motivation (beginner friendly)
👉Food
👉Nutrition (beginner friendly)
👉Cars
👉Graphic Design
👉Art
I marked a couple “beginner friendly” because content creation is easier IMO
👉ECommerce
👉Finance/Investing/Trading
👉Luxury lifestyle
👉Travel
👉Motivation (beginner friendly)
👉Food
👉Nutrition (beginner friendly)
👉Cars
👉Graphic Design
👉Art
I marked a couple “beginner friendly” because content creation is easier IMO
I would recommend choosing a niche that:
👉Does not require you to take photos
👉Has an audience that is influenced by emotion when they spend money (ex. The motivation niche is emotional)
👉Does not require you to take photos
👉Has an audience that is influenced by emotion when they spend money (ex. The motivation niche is emotional)
💥Should You Choose a Sub-Niche?
📍Good, consistent content is the MOST important part of the Instagram success formula. If you can nail that, you don’t need a sub niche.
Let’s still compare
Pros:
👉Dominate market
👉More targeted followers (charge more for promos)
📍Good, consistent content is the MOST important part of the Instagram success formula. If you can nail that, you don’t need a sub niche.
Let’s still compare
Pros:
👉Dominate market
👉More targeted followers (charge more for promos)
Cons:
👉Smaller market (limited potential)
👉Slower growth
👉Fewer opportunities to generate income
I would personally recommend starting with a little bit of a broad niche and teaching yourself to rely on content to succeed.
📍Content is 👑 !!!!!
👉Smaller market (limited potential)
👉Slower growth
👉Fewer opportunities to generate income
I would personally recommend starting with a little bit of a broad niche and teaching yourself to rely on content to succeed.
📍Content is 👑 !!!!!
💥Market Research
You must know your niche well to grow.
Study big accounts and take note of:
👉Logo
👉Colors
👉Username + Name
👉Bio
👉Post frequency
👉Post times
👉Content type and style
👉Hashtag strategy
👉Caption style
👉Interaction w/ followers
You must know your niche well to grow.
Study big accounts and take note of:
👉Logo
👉Colors
👉Username + Name
👉Bio
👉Post frequency
👉Post times
👉Content type and style
👉Hashtag strategy
👉Caption style
👉Interaction w/ followers
Take note of all of the above until you feel that you have a solid understanding of how the successful pages in your niche operate, what works, and what doesn’t work
I recommend studying the 10 most successful accounts in your niche
I recommend studying the 10 most successful accounts in your niche
💥Branding
📍You are selling your brand(ed content) before you are selling yourself!
Your brand should represent:
👉Who you are
👉What you do
👉Who you target
📍The stronger the brand, the better the following
📍You are selling your brand(ed content) before you are selling yourself!
Your brand should represent:
👉Who you are
👉What you do
👉Who you target
📍The stronger the brand, the better the following
📍Overall branding(what your brand is actually made up of) includes:
👉How your brand looks
👉How your brand interacts w/ the community
👉What value your brand offers
👉Your brand story
👉How your brand makes people feel
👉How your brand looks
👉How your brand interacts w/ the community
👉What value your brand offers
👉Your brand story
👉How your brand makes people feel
📍Profile
Your profile is like your landing page.
It must be optimized to convert visitors to followers.
Your profile is made up of:
👉Username
👉Name
👉Bio
👉Logo
Let’s talk about each one
Your profile is like your landing page.
It must be optimized to convert visitors to followers.
Your profile is made up of:
👉Username
👉Name
👉Bio
👉Logo
Let’s talk about each one
📍Username
👉Your username should reflect your niche.
👉A popular strategy is to use one niche keyword + 1 word that reflects your brand or helps you stand out
👉Try to make your username something you won’t ever change
👉Your username should reflect your niche.
👉A popular strategy is to use one niche keyword + 1 word that reflects your brand or helps you stand out
👉Try to make your username something you won’t ever change
📍Name
👉For a theme page, your name should NOT be the same as your username
👉Treat it more like 2-3 niche keywords
👉I’ll attach some examples to demonstrate towards the end of the thread
👉For a theme page, your name should NOT be the same as your username
👉Treat it more like 2-3 niche keywords
👉I’ll attach some examples to demonstrate towards the end of the thread
📍Bio
Your bio is one of the most important parts of the profile - it’s where you tell visitors what you offer.
Traits of a good bio:
👉Clean
👉Structured
👉Uses Emojis
👉Demonstrates authority
👉Bullet style
Also remember that you most likely will add a link and CTA later on
Your bio is one of the most important parts of the profile - it’s where you tell visitors what you offer.
Traits of a good bio:
👉Clean
👉Structured
👉Uses Emojis
👉Demonstrates authority
👉Bullet style
Also remember that you most likely will add a link and CTA later on
📍Logo
One of the common mistakes rookies make is overthinking their logo.
It should be simple:
👉2 colors is enough, 3 is the MAX
👉Something you can use as a stamp/watermark for your content (having a transparent version of your logo helps)
👉Can easily create in Canva
One of the common mistakes rookies make is overthinking their logo.
It should be simple:
👉2 colors is enough, 3 is the MAX
👉Something you can use as a stamp/watermark for your content (having a transparent version of your logo helps)
👉Can easily create in Canva
💥Account Type
Lastly, let’s talk about account type.
📍Use a business account, ignore the other options.
The business accounts offers necessary features that you won’t be able to operate an income generating page without.
Lastly, let’s talk about account type.
📍Use a business account, ignore the other options.
The business accounts offers necessary features that you won’t be able to operate an income generating page without.
These features are:
👉Insights (reach, where your reach is coming from, demographics)
👉Swipe up feature in the story (once you have a good following, you can direct your followers to a link through your story)
📍Don’t complicate this part. Choose the business account.
👉Insights (reach, where your reach is coming from, demographics)
👉Swipe up feature in the story (once you have a good following, you can direct your followers to a link through your story)
📍Don’t complicate this part. Choose the business account.
If you follow the guidance outlined above, you’ll have an excellent foundation to move forward with.
If you enjoyed this thread, stay tuned for thread 3, where we’ll discuss the types of content on Instagram
If you enjoyed this thread, stay tuned for thread 3, where we’ll discuss the types of content on Instagram
Lastly, if you’re serious about Instagram, you NEED to be following my friend @PascalGrosz who is the master of Instagram growth. He’s already built a network of over ONE MILLION followers!
Here’s a link to day 3
