Thread by @MacbookMilli

🚨INSTAGRAM MONEY THREAD DAY 3/10: Content Part 1 🚨

Welcome to my third of 10 threads released on 10 consecutive days about starting an Instagram business!

Today’s topics:

👉Types of Instagram content
👉An in-depth look at the content uses

Let’s go! ⬇️

💥The main types of Instagram content:

👉Single image post

A post containing a single image that appears on your feed

👉Multiple image feed post

A post with multiple images in a slideshow format that appears on your feed (also known as a carousel)

👉IGTV

A post containing an extended video (1min+) that appears on your feed and under the IGTV tab on your account page

👉Story

Time sensitive post (max 24 hrs). Stories do not appear on the feed - they appear by clicking the profile pic or accessing stories from Home

👉Highlights

Collections of relate stories that can be gathered into a slideshow. Highlights preserve stories forever and can only be accessed by clicking an account page and looking under their bio

👉Reels

Instagrams newest feature, which is basically IGs take on TikTok

Now, we’re going to talk about the uses of each individual type of post.

💥Single Image Post

📍This is the most common type of post on Instagram.

Uses:

👉Primary account material
👉Good feed images are brandable, focus on a single overall idea, can be compared to a single tweet on Twitter

This is an example of a great single feed image:

💥Carousel

📍The 2nd most common type of post on Instagram

Uses:

👉Deliver longer bits of information
👉Mini tutorials
👉Infographics in presentation form

Post these when you want to explain a longer concept to your followers

Characteristics of a 🔥 carousel:

👉Consistent theme
👉Focuses on one core idea
👉CTA that compels viewer to slide to view next image
👉Looks like a long image broken into sections

Carousels are like threads on twitter

Here’s an example of a well done carousel:

Pro tip: carousels are an excellent way to lure the audience into a promotion or sale on the next slide

We’ll talk about this more when we discuss monetization on Day 9

💥IGTV

📍IGTV is instagrams attempt to draw long form video creators

The IGTV length limit is currently 10 minutes, and 1 hour for large accounts

📍Instagram says they plan to lift all limits eventually

Uses:

👉Video tutorials
👉Behind the scenes content
👉YouTube alternative

Now, to be honest, I’m NOT a big fan of IGTV, and don’t pay too much attention to it.

Here’s why:

👉IGTV has no search feature, so videos don’t have much long term potential and arent worth the effort

👉IGTV is vertical video. YouTube, and most video production software, is geared for horizontal video

👉IGTV is directly competing with a giant in YouTube. Competing with YouTube is hard enough, but IGTV also has no ads, and doesn’t pay its creators

👉IGTV has had a slow start and even though it’s picked up, Instagram has not had the results it hoped for.

IGTV seems to be something that the audience and creators are less excited about, and unless Instagram figures something out soon, they will not overtake YouTube

📍Important things to know about IGTV:

👉At the 15 second mark, IGTV will stop and prompt the viewer to press a button to continue watching. This means the 13-15 second point of your video need to be compelling and specifically geared to keep viewers wanting more

👉IGTV plays without audio. This means you need your content to be optimized to play with the sound off.

Have a video that serves its purpose without sound

OR

Have a video that compels the viewer to turn the sound on

💥Story

📍Stories are the most important way to connect with your audience in real time and show off some personality.

Uses:

👉Paid promos
👉Promote links
👉Promote posts (yours and others)
👉Behind the scenes content
👉Interact w/ fans through polls, questions, and more

Stories are one of the most important parts of growing your account.

📍If your audience sees that you don’t spend any time being active with them through stories, they won’t appreciate the person behind the account.

Ignoring stories is one of the most common Instagram mistakes.

💥Highlights

📍Highlights are one of the best ways to provide massive value to your fans and share your story.

Highlights allow you to add ongoing stories into a collective stream, which you can place on your account page. It can tell stories over months at a time!

You can have several highlights all focused around a different theme. Think of highlights as pinned Twitter threads, except you can pin a lot of them.

Uses:

👉Show account growth
👉Create FAQ
👉Document your journey

Highlights have limitless potential.

I ❤️ highlights

💥Reels

This is Instagram newest feature and is almost a copycat of TikTok.

Reels allow you to post 15 second long looped content, which has tremendous viral potential

Uses:

👉Viral loops
👉Behind the scenes
👉Short tutorials

However, not much is known about reels yet.

This is because this feature is so new.

📍However, given TikToks meteoric rise and how heavily Instagram is already promoting reels, they will be an integral part of Instagram moving forward.

Now that we’ve covered content types, you might have a lot of questions like:

👉How do I produce the different types of content?
👉is reposting ethical?
👉What if I sucked at TikTok?
👉Which content types are the most important?
👉How do I know which type of content to focus on?
👉Do I need to use all the content types?
👉What is the best post strategy?

I’ll take on these questions, and more, in tomorrow’s thread: Content Part 4.

I’ll also share my personal sneaky but 100% ethical strategy for using reels, even with no production skills.

If you liked this thread, be sure to follow me and turn on post notifications so you don’t miss the rest of the 🔥 threads coming up!

Remember, this is just the third thread in a series of 10 that teach you all about Instagram money!

Before I finish, I’d like to shout out my friend @PascalGrosz, who is a whiz at growing an audience on Instagram.

His pages have amassed a following of over 1 MILLION!!

If you want to grow on Instagram, you need to tune in to his content