A trend goes from haute couture (most expensive) -> high fashion -> bridge -> mainstream -> mass market -> thrift -> cool kids (cheapest), and repeat.
They aren’t meant to sell. It’s meant to get rich people excited. They recoup the losses of production through perfume and high fashion.
Bridge and mass market is made in the same factory, but has different labels. Sometimes it’s exactly the same. You see where this is going?
How does this relate to making money? Well, early trends are ridiculous. They don’t seem right...
If it’s a success, they offload those products to rich people, that think of themselves as wanting to be close to trend.
By the time the average person is talking about something, it’s pretty close to trash.
If you miss it, sometimes it comes back in ten years. Sometimes it doesn’t, and you’re left holding junk.
Now, ask yourself next time you buy an investment... am I ahead of the curve, or am I buying after the mass market?