What The Cover Of Atomic Habits Tells Us About Copywriting
5 Lessons In 5 Tweets
[ THREAD ]
Let's go👇
5 Lessons In 5 Tweets
[ THREAD ]
Let's go👇
1:
Use Simple, Short Words
There are 17 words on the cover. Only two of them—Atomic and Remarkable—have more than 2 syllables.
15 of the 17 words are only one or two syllables.
Keep it clear. Keep it simple.
Use Simple, Short Words
There are 17 words on the cover. Only two of them—Atomic and Remarkable—have more than 2 syllables.
15 of the 17 words are only one or two syllables.
Keep it clear. Keep it simple.
2:
Convey Ease
The cover taps into the timeless appeal of ease.
Phrases like...
-Tiny changes
-An easy and proven way
Tell the reader that ANYONE can do this and improve their life.
Simple words (good, bad, build, break) reinforce this message.
Convey Ease
The cover taps into the timeless appeal of ease.
Phrases like...
-Tiny changes
-An easy and proven way
Tell the reader that ANYONE can do this and improve their life.
Simple words (good, bad, build, break) reinforce this message.
3:
Express Credibility
James Clear has developed a strong brand, which is the main driver of trust here.
But also note words that show authenticity and credibility:
-Easy
-Proven
-Remarkable
Finally, the last name Clear is a perfect one to write about these topics...
Express Credibility
James Clear has developed a strong brand, which is the main driver of trust here.
But also note words that show authenticity and credibility:
-Easy
-Proven
-Remarkable
Finally, the last name Clear is a perfect one to write about these topics...
4:
Use Precise Words
Why is Atomic Habits a fantastic name?
Because of the word "Atomic."
It conjures up ideas of...
-Physics
-Systems
-Science
This, in turn, makes you think that James will be unlocking universal secrets that you can use to improve your life.
Use Precise Words
Why is Atomic Habits a fantastic name?
Because of the word "Atomic."
It conjures up ideas of...
-Physics
-Systems
-Science
This, in turn, makes you think that James will be unlocking universal secrets that you can use to improve your life.
5:
Be Stylish
The cover's design is classy as hell.
-The metallic treatment
-The inviting sans serif type
-The atomized words of the title
But also note—even in this limited space—the use of alliteration at the top: "Remarkable Results"
It's hypnotic, appealing, and smart.
Be Stylish
The cover's design is classy as hell.
-The metallic treatment
-The inviting sans serif type
-The atomized words of the title
But also note—even in this limited space—the use of alliteration at the top: "Remarkable Results"
It's hypnotic, appealing, and smart.
That's all friends!
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