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3 Tweets Of 30 Words That Sell [THREAD 2]

Show Credibility

1. Tested
2. Proven
3. Reliable
4. Surefire
5. Formula
6. Genuine
7. Absolute
8. Definitive
9. Validated
10. Step-by-step
Create Exclusivity

11. Secret
12. Hidden
13. Special
14. Limited
15. Shocking
16. Forbidden
17. Concealed
18. Confidential
19. Little-known
20. Controversial
Lower Risk

21. Quick
22. No risk
23. Lifetime
24. Instantly
25. Certified
26. Risk free
27. Scientific
28. Money back
29. Unconditional
30. RT this thread 💯
Check out Part 1 of Words That Sell

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More from @LifeHornsWay see all

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LIFE BY HORNS 💰
@LifeHornsWay
Why Contrast Sells

6 Lessons In 6 Tweets

[ THREAD ]

Let’s go 👇
1:

People Are Comparison Machines

When you pick up a heavy bag and then a lighter one, the second bag will appear lighter than it actually is.
Why?

Because our brains compare things based on what’s most recent and available in memory.

Not based on more “true” absolute values.

EVERYTHING is a relative assessment...
Read 13 tweets
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LIFE BY HORNS 💰
@LifeHornsWay
What The Cover Of Atomic Habits Tells Us About Copywriting

5 Lessons In 5 Tweets

[ THREAD ]

Let's go👇
1:

Use Simple, Short Words

There are 17 words on the cover. Only two of them—Atomic and Remarkable—have more than 2 syllables.

15 of the 17 words are only one or two syllables.

Keep it clear. Keep it simple.
2:

Convey Ease

The cover taps into the timeless appeal of ease.

Phrases like...

-Tiny changes
-An easy and proven way

Tell the reader that ANYONE can do this and improve their life.

Simple words (good, bad, build, break) reinforce this message.
Read 7 tweets
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LIFE BY HORNS 💰
@LifeHornsWay
What To Know About Startups

Learnings From Peter Thiel's Zero To One

8 Key Ideas In 8 Tweets

[ THREAD ]

Let’s go 👇
1:

Make A Plan And Execute

Today, startup dogma incorrectly advises:

- The best ideas are taken...
- So incremental improvement is the safest bet
- Stay flexible (planning is unnecessary)
- 'Build it and they will come' (sales is unnecessary)
Unfortunately, this dogma is a flawed reaction to the excess of the 2000 tech bubble.

Don't be misled.

You should:

- Be opinionated about the future
- Avoid competition; do something new
- Make a plan to realize your vision
- Prioritize distribution (sales) as much as product
Read 18 tweets

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