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Matthew Shea Profile picture
@MatthewsECLIPS
Aug 18, 2020 • 5 tweets • 5 min read • Read on X
#miltwitter I don't want to ask @DTRmag @austdefence @andrewmagoo19 @KZiesing @DefenceConnect as they will suggest that advertising works! I want to understand from the #audience how much influence on your decisions advertising has? Suggestions appreciated as to what works best!
Can’t believe “ a little “ is scoring so well @thinkdefence ! I thought you were the only twitter account other then @MelanieRovery and @Sam_Cranny that anyone followed! Apparently @DTRmag is very popular? Image
Good news for @DTRmag @austdefence @andrewmagoo19 @KZiesing @DefenceConnect @JanesINTEL the survey and feedback suggests you are right and Advertising helps, a little! It also reinforces the importance of communications. COVID presents new comms challenges, online conventions??? Image
Is there a new industry about to be created with highly interactive, centrally coordinated marketing and meeting places for defence industry? Who will be first @thinkdefence @nicholadrummond @ShadowBD1 @MelanieRovery Image
So the pole is complete and its official, advertising helps, a little!

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More from @MatthewsECLIPS

Matthew Shea Profile picture
Dec 10, 2022
For months now we have been watching small drones drop grenades on soldiers in trenches. What I have not seen is effective counter measures?
Has anyone seen any innovation in trench warfare and protection from the drones?
#DASA invested in a #TakeCover project to invest the Universal Battle Trench (UBT), but it has not progressed past a concept?
Read 16 tweets
Matthew Shea Profile picture
Oct 10, 2022
Do you know what this image is? It is a mock-up image of Project Waler, the IFV to be procured by the Australian Army in the 1980's. Somehow this project went from being a IFV to a dune buggy before it was cancelled.
Project Waler was cancelled by the Hawke ALP Government in July 1985 due to concerns over the cost and capabilities of the proposed vehicles. There is an excellent summary here en.wikipedia.org/wiki/Project_W…
Lets hope that LAND 400-3 will continue to progress, yes it is expensive but it is the final piece in a program of the hardened and networked army started over 15 years ago.
Read 5 tweets
Matthew Shea Profile picture
Sep 29, 2020
Tank gets destroyed and people cry it’s the end of the tank. Hundreds of infantry get killed and we celebrate their lives. No one asks if the days of sending in poorly protected infantry are over? Lots of UAV get destroyed and no one claims the end of UAV. What is it about tank?
Why is the tank constantly the weapon system in the cross hairs when it comes to budgets or the end is coming. These tanks do not reflect basic TTP. Any miss employed system with poorly trained crews will fail!
Poorly protected, maintained for too long, no upgrades are a death trap! Why do people keeping weapons systems that are clearly obsolete and beyond their life of type.
Read 6 tweets
Matthew Shea Profile picture
Sep 18, 2020
What is the platform for close reconnaissance in conventional operations high intensity battlegroups? Image
Great Medium Reconnaissance capability but not Formation or Close Reconnaissance. Image
Is this the real future of Formation and Close Reconnaissance? @sheldonsmiths @strategic_tank @EliLea1 @nicholadrummond @ODowcett @gunner_schmulke @thepagey Image
Read 5 tweets
Matthew Shea Profile picture
Sep 18, 2020
Lots of discussion about MBT, IFV, JLTV, and vehicles getting bigger for protection. AJAX is big as well so what is the future of Formation Reconnaissance and Close Reconnaissance? Image
Is the future going to be robotic and autonomous, or is there now a need for a new class of reconnaissance vehicles? Image
Should we be considering Formation Reconnaissance as the place of the Boxer CRV or is Boxer CRV the wheeled IFV of the future to compliment the future Heavy IFV? Image
Read 4 tweets
Matthew Shea Profile picture
Sep 14, 2020
Too much talk about #tanks this week @nicholadrummond . Time for a new topic, what is the best infantry fighting vehicle pack? Can anything beat the turtle @thinkdefence . What work are you doing on this @thepagey . Overloaded infantry with big packs will not fit in modern IFV. Image
@2805662 have you seen anything that is setting a new benchmark? @Foliohat how big have the Finish packs got? What is the Russian gear like for packs and AFV @gunner_schmulke ?
Is there a pick that works well with vehicle and has utility in a dismounted role?@MAGTravF has the USMC stopped trying to do the one size fits all pack (ALICE my back still hurts). @lachlan_poppins anything interesting from Rheinmetall? Image
Read 4 tweets

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