1/ Notes from Katrina Lake ( $SFIX CEO) episode at @InvestLikeBest
First things first, I have no idea whether $SFIX will be $1 Bn or $100 Bn business 10 years from now. Nonetheless, a quick thread.
First things first, I have no idea whether $SFIX will be $1 Bn or $100 Bn business 10 years from now. Nonetheless, a quick thread.
2/ Search and filter is the first version of the internet and may prove to be outdated as we move to the next version.
I'm not sure buying jeans is such a hassle in $AMZN or in other shops.
I'm not sure buying jeans is such a hassle in $AMZN or in other shops.
3/ So how does $SFIX work?
Leveraging data and recommendations, and with stylists, SFIX is trying to create a personalized storefront for every customer.
You pay $20 styling fee. You keep the pieces you like and return the rest. Free shipping.
Sounds neat.
Leveraging data and recommendations, and with stylists, SFIX is trying to create a personalized storefront for every customer.
You pay $20 styling fee. You keep the pieces you like and return the rest. Free shipping.
Sounds neat.
4/ Having a better relationship with vendors is a competitive advantage.
I think much of the debate between stakeholder and shareholder value is based on straw man fallacy. CEOs who just focus on shareholder value inherently plays a finite game that doesn't end well for anyone
I think much of the debate between stakeholder and shareholder value is based on straw man fallacy. CEOs who just focus on shareholder value inherently plays a finite game that doesn't end well for anyone
5/ $SFIX raised just $50 mn before IPO and raised another $120 mn in IPO. Very capital efficient as the company has reached market cap of $2.5 Bn now.
6/ One of Katrina's superpowers was convincing the likes of Mike Smith (Former CEO of Walmart.com) and Eric Colson (Former Chief Algorithm Officer of $NFLX) to join SFIX.
Given SFIX achieved something NFLX fantasized about in a different domain, Colson was intrigued
Given SFIX achieved something NFLX fantasized about in a different domain, Colson was intrigued
7/ From managing an intern to having Mike and Eric reporting: what an incredible story!
8/ Why can't someone else copy their model?
It's the data. Not big data, but "small, real meaningful data"
It's the data. Not big data, but "small, real meaningful data"
9/ Always love people's response to this question. But this was indeed unique.
I cannot imagine a male CEO of a public company would express their vulnerability before such a momentous life event like this.
I cannot imagine a male CEO of a public company would express their vulnerability before such a momentous life event like this.
End/ Episode link: investorfieldguide.com/katrina-lake-t…
Transcript: investorfieldguide.com/wp-content/upl…
Transcript: investorfieldguide.com/wp-content/upl…
P.S. If you didn't get my reference in the first tweet, this is what I was hinting at.
