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I would just like to pen a message to all Journalists. I bought my first computer in 1981. It was a knock off of an Apple IIE, it had 5 inch floppy drive and Mouses weren't even a thing then someone said to me what can you do with that? And truth be known wasn't much. However...
39 years later. I look at my Personal computer and say "What can't I do with that" The Point of my little story is what Journalists call "The Digital Disruption" It is nothing of the sort, it's really the technological revolution, akin to the Industrial revolution which
began in 1700 when Jethro Tull invented the seed drill and continued through the Industrial revolution when the Steam engine was perfected and all sorts of machinery "disrupted" working conditions. And so today 39 years after the first O'Grady computer, the Newspaper are nearly
gone and I am even able to watch digital television on the computer at very high resolution, we have all sorts of changes which we must adapt to. failure to adapt means death. So what has happened to Journalism. Well it used to be coupled with advertising and that has now changed
the digital stuff has allowed new platforms like Yahoo, google, Amazon and facebook to provide endless information to subscribers. The punters even have their own "Letters to the editor" It's called Twitter. Only problem is for the "Digital disruption proponents" it can't be
edited or censored. It is it's own fact checking beast. It's inhabited by a plethora of different people of all persuasions, some good some bad, some outright rude and obnoxious, you know the same people who had the same opinions but didn't have a platform before because they
were edited or censored by not being published. Now everyone with an opinion is published. So the "Digital disruption" isn't going away. As well as all of this the quality of the information available to the punters on twitter is immense. They can actually go to a report and
read it from cover to cover and form their own opinions about what it says and who is in the wrong. Punters on twitter do it with regularity and the journalists on here don't like it. It's my opinion they don't like it because they were the purveyors of the content and now they
have been surplanted. The punters can't be silenced. They like to say what they think and say it loud and strong. What do te "digital disruptor proponents" say? You are lefty troll or a bot and a disgrace. But we are not all like that. Some of us are pretty clued up, we read
and research and we publish. Yes you can do that on a free bog page nowadays. That gets the Letter to the editor really published. Then the rest of the punters can make up their mind what they thing of the letter to the editor. Meanwhile what is all of this saying to you?
It says to me that the media haven't looked at the environment and the changes wrought on that space and asked themselves, "How can we do better?" "how can we interact with our audience in new ways?" "Maybe we could invite them along and treat them as a real audience?"....
Maybe we could all adapt to the changing market conditions and find new ways to devour and produce new content. Just a few thought to be going along with. Enjoy your "Digital Disruption"
By the way this is what is the basis of Marketing. Analysis of a market and the changes in that market to keep your product relevant and worthwhile.
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