10 of my takeaways from convo with @HenryLSchuck CEO @zoominfo this morning:
1/ Automation is great, but doesn't replace people. Best-of-breed automation PLUS best-of-breed people is magic
2/ Respect your board's feedback, but make your own decisions. "Later" is a good answer.
1/ Automation is great, but doesn't replace people. Best-of-breed automation PLUS best-of-breed people is magic
2/ Respect your board's feedback, but make your own decisions. "Later" is a good answer.
3/ Adding managers that know how to sell at a slightly higher ACV can be magical. They'll teach the team how to increase deal sizes.
4/ If you are efficient at sales+marketing, put incremental margin into product. That's a weapon inefficient folks don't have.
4/ If you are efficient at sales+marketing, put incremental margin into product. That's a weapon inefficient folks don't have.
5/ Yes, you can buy a faster-growing competitor. It's at least worth thinking about. And building relationships there.
6/ As you scale, persuasion becomes more and more important. You need to invest more time explaining decisions to folks.
6/ As you scale, persuasion becomes more and more important. You need to invest more time explaining decisions to folks.
7/ Write a memo for big decisions and initiatives. If by the end you don't still 100% believe in the decision, maybe it's not the right one.
8/ Blending different corporate cultures can be hard, but having > 1 corporate culture is even harder.
8/ Blending different corporate cultures can be hard, but having > 1 corporate culture is even harder.
9/ You have to resource successful projects, not just go sell the MSP/MVP. You have to resource them for years. Are you?
10/ Bootstrapping is powerful, but can make you too conservative. Later, you have to leave this behind.
10/ Bootstrapping is powerful, but can make you too conservative. Later, you have to leave this behind.
Full session here:
