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If you are feeling a bit overwhelmed as CEO, remember it's even harder on the team

I'm no expert here (at all) but what can help:

- Share cash runway and quantitatively why company is OK

- Calmly re-forecast for year based on bottoms-up analysis (e.g., longer sales cycles)
- Make NPS a Top 3 metric if it isn't yet. That's something everyone can rally around.

- May need some relief in sales quotas, etc. for now

- I'm no expert in remote working, but be present

- Maybe, good time for Zoom lunch-and-learns from folks who have been there before
- Whether this is short, medium or long, it's our existing customers that will pull us through

Any extra time, cycles, features, points, etc. ... focus them on customer happiness

Check in more. Ask how they are doing. See what you can do to help them.

Pick up the Zoom.
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Jason ✨SaaStrAnnual.com✨ Lemkin 🦄
@jasonlk
2019 was a big growth in our social followers, after an almost flat 2018

Some learnings:

1. Everything plateaus. So you have to add new channels.

2. Each channel needs different content. Twitter and Quora have nothing in common, e.g.

3. Cadence matters, but varies.
4. Blogs may be dead, but blogging isn't. However, the majority of the traffic to our blog in 2019 came from social.

5. Engagement for us ranks as follows: Blog, Podcast, Twitter, LinkedIn, Quora.

Things that are immaterial for us: Facebook, Insta, and probably YouTube.
6. Recirculated content is OK, but not great. E.g., on twitter @jasonlk (new content) performs about 3x better than @saastr, even though both have similar follower count.

7. Very hard to build a list from moats (e.g., Quora, LinkedIn). But -- done right, they have big distro.
Read 5 tweets
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Jason ✨😊✨ Lemkin 🦄
@jasonlk
10 Things You Can Do Right Now to Absolutely For Sure Sell More in 2020:

1. Start doing a weekly webinar.
2. High 2 reps to handle the smallest leads you don't sell to today.
3. Drive up your NPS at least 10 points in Q1 -- and ask for referrals.
4. Add an Enterprise Edition
5. Hire a head of demand gen with a lead/MQL/SQL/whatever commit.
6. Fly and visit all your Top 30 customers
7. Have your first user conference in Q1
8. Segment sales. Segment CS.
9. Do real, targeted outbound. Not spam.
10. Come to 2020 SaaStrAnnual.com and LEARN!!
A bit more just on #1 here: saastr.com/webinars-almos…
Read 3 tweets
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Jason ✨😊✨ Lemkin 🦄
@jasonlk
I'm a B2B guy

But we have now sold almost $20,000,000 in tickets to SaaStr events

Here's what I've learned about B2C

All really obvious I guess:

1/ Discounts work. It doesn't even matter from what.

2/ Being too clever doesn't work. KISS. KISS.

3/ A/B tests really work
4/ Most marketers don't really want to speak from data, but want to do what they enjoy doing.

This is a disaster at scale.

5/ Price sensitivity is super confusing and really requires a data model.

6/ What worked somewhere else will work everywhere. But not as well.
7/ 80% of our ticket sales are from our newsletter list. That is our crown jewel.

8/ Retargeting really works. Social may not work for you as a direct acquisition channel. But boy it works to follow you around.
Read 6 tweets

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Something not good was going on with the Chrome WebStore since November, but this case is definitely a culmination.

Dashlane password manager (3M+ users) was removed today for who knows what reason:


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