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Tencent and Tim Hortons will create esports themed coffee shops, including esports themed beverages, food and in store activities

- Tim Hortons opened its first coffee shop in China last year. Plan to open 1,500

- Tencent invested an undisclosed amount in the company this May
- The traditional Internet Cafe business model needs innovation and offline mobile gaming / esports cafe's is one avenue being explored.

- Customised spaces:

Fast Wi-fi, Gaming chairs, fast charging ports etc...

Traditional food and drink experience

In store events
- Coffee shops can become the third place for gamers and esports fans in the offline world.

- Backing from Tencent will allow for a broad range of content / initiatives in store.

- Drive customer loyalty through experience
For now, yes.

FIrst store is opening in November apparently.

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