Thread by @jspector

1.

Your career depends on your ability to build a system.

Otherwise, you're just doing random acts of creation and promotion, which leads to…

Not much of anything.

So, let's talk about the 3-element system every creator needs to develop for themselves...

2.

You Need A Discovery Mechanism

This is how new people find out you and your creations exist.

Typically, it consists of the creations, content and social media posts you put into the world.

3.

You Need A Connection Mechanism

This is how you take someone who discovers your creations and turn them into an actual fan you can reach with your future creations.

Turning that person into an email subscriber is typically the most valuable connection you can have.

4.

You Need A Monetization Mechanism

This is how you earn a living.

It’s how you turn your audience into customers or people who support what you do financially.

It may be a product, service, or donation and it’s typically paid by your audience or others who hire you.

5.

To give you a sense of what a creator’s system can look like, here’s a breakdown of my own...

6.

My Discovery Mechanism:

- My newsletter
- Weekly blog posts
- My Twitter account
- My Newsletter Creators FB group
- Interviews I do on other people's podcasts

7.

My Connection Mechanism

- Subscribe to my newsletter (by far my top priority)
- Follow me on Twitter
- Join my Newsletter Creators FB group
- Follow me on Medium

8.

My Monetization Mechanism

- My consulting services
- My paid This Is How I Do It newsletter
- My Newsletter Accelerator course
- Other info products

9.

When you lay out your system like this, it becomes much easier to figure out what to do.

This approach gives me a clear overview of what I’m building and how I’m building it which allows me to develop and test strategies to improve each mechanism on an ongoing basis.

10.

So...what's your system look like?