So many marketers write their copy with the wrong side of the brain. Most try to lay things out in a detailed way to appeal to the calculating left side.
You want to let rip a primal howl into your audience’s right brain.
A marketing thread illustrated with books:
You want to let rip a primal howl into your audience’s right brain.
A marketing thread illustrated with books:
Most of what I learned from studying @RealNickCole’s method was to stop convincing people to look at my books and start marketing like magazines do to teenage boys.
“THERE’S DEATH. AND A GUN. IT’S DEATHGUN. EVERYTHING IS EXPLODING. WHO’S THAT CHICK? PROBABLY A CYBORG GUN LADY.”
“THERE’S DEATH. AND A GUN. IT’S DEATHGUN. EVERYTHING IS EXPLODING. WHO’S THAT CHICK? PROBABLY A CYBORG GUN LADY.”
Most authors take their work too seriously, or they’re afraid of looking like they’re pandering.
What ads do you click on? What makes you giddy with stupid anticipation?
Write copy like that.
What ads do you click on? What makes you giddy with stupid anticipation?
Write copy like that.
A bit of mystery in the copy is good.
“They killed her. Now he’s hunting them.”
Who is she? Why’s he hunting her? First thing that springs to mind is romance, love, and sex. And he’s hunting them! Vengeance stories rock. Tons of violence. And it’s justified. Sweet.
In 7 words.
“They killed her. Now he’s hunting them.”
Who is she? Why’s he hunting her? First thing that springs to mind is romance, love, and sex. And he’s hunting them! Vengeance stories rock. Tons of violence. And it’s justified. Sweet.
In 7 words.
Folks will scoff at CYBORG GUN LADY and say this style is just for male audiences. Let’s see romance.
“He’s got a pure heart, but a tragic past stains his future blood red. She can save him from his pain, but she may lose everything in the process.”
“He’s got a pure heart, but a tragic past stains his future blood red. She can save him from his pain, but she may lose everything in the process.”
What is that book even about?
Who cares. Some romance readers would 1-click purchase it straight from this tweet if they could.
Who cares. Some romance readers would 1-click purchase it straight from this tweet if they could.
As @wizofecom says, you’re selling a feeling while your competition sells a product.
Stop hammering at your audience’s logical left brain and start overheating their right brain. Your sales will explode.
Stop hammering at your audience’s logical left brain and start overheating their right brain. Your sales will explode.
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