Pretty sure I've lost all my #covid weight over the last 40 hrs. Thx to the #xbox community for your support and excitement for the new consoles, XAA, EA coming to Game Pass, etc. We're definitely not done but it's nice to take a deep breath as we head into launch mode. /1
Our news today has landed well and that's because the team here is AMAZING and our news is strong; next gen console at a great price, launch date, pre-order start date, and an easy way to get into gaming with XAA which includes membership in XGP. /2
But let me say this: when we refer to the 'leaks' this week what we're really referring to THEFT. A "leak" indicates someone on the inside gave an outsider information. Which also sucks, but that is NOT what happened here. /3
Dozens of people poured HUNDREDS of hours into the messages, assets, storytelling, partnerships and plan for this beat. All done in a volatile gaming environment where we can't even work f2f. It was and is exhausting. We do it because we love it, and we love our fans. /4
Then this work - OUR work, our time, our hearts - was STOLEN. Imagine working on an intricate painting with a team of people only to have it taken, chopped into pieces and presented for someone else's gain? It's simply not cool. /5
I appreciate that everyone loves an inside scoop and I don't begrudge our press or fans engaging here. I'd only ask that the next time you see a 'leak' you spend a moment to appreciate that that work, news and/or product is someone's art, time, heart - and treat it that way.
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