🧩 Building a Great Product 🧩
What do you focus on? What do you avoid?
• @BrianNorgard
• @jmj
• @joulee
• @paultoo
• @merci
• @joshelman
• @APatelThompson
• @shreyas
8 thoughts from 8 product experts..
What do you focus on? What do you avoid?
• @BrianNorgard
• @jmj
• @joulee
• @paultoo
• @merci
• @joshelman
• @APatelThompson
• @shreyas
8 thoughts from 8 product experts..
1/ “One thing you learn about developing products is that if your aim is to make ALL your users happy, you will fail.“
— @BrianNorgard
Why a product fails:
1) It’s too complicated
2) It doesn’t spread by word-of-mouth
3) It doesn’t take advantage of iteration
4) No community
— @BrianNorgard
Why a product fails:
1) It’s too complicated
2) It doesn’t spread by word-of-mouth
3) It doesn’t take advantage of iteration
4) No community
2/ @jmj
“Customers are your product. And they are more important than anything else.”
Don’t get too sucked into data analytics and conversion funnels.
“Customers are your product. And they are more important than anything else.”
Don’t get too sucked into data analytics and conversion funnels.
3/ @joulee
On Framing:
• What problem do you want to solve, and for whom?
• Why is this problem worth solving?
On Execution:
• Try to find believable conclusions in the shortest amount of time
• Go broad before going deep. Find 50 solutions before trying pick a “winner”
On Framing:
• What problem do you want to solve, and for whom?
• Why is this problem worth solving?
On Execution:
• Try to find believable conclusions in the shortest amount of time
• Go broad before going deep. Find 50 solutions before trying pick a “winner”
4/ @paultoo
More features ≠ Better
“Pick three key features, get those things very, very right, and then forget about everything else.”
More features ≠ Better
“Pick three key features, get those things very, very right, and then forget about everything else.”
6/ @joshelman
Are people using your product?
Are they using it how you expect (ie: performing the core action)?
Are they performing the core action at the frequency you expect?
Are people using your product?
Are they using it how you expect (ie: performing the core action)?
Are they performing the core action at the frequency you expect?
7/ @APatelThompson
“Building a startup is not about building a product it's about solving a problem.
The product can be far from pretty and definitely far from perfect. It just needs to be the thing that can solve the problem.”
“Building a startup is not about building a product it's about solving a problem.
The product can be far from pretty and definitely far from perfect. It just needs to be the thing that can solve the problem.”
8/ @shreyas
Tactics to improve your product:
1. Talk to customers
2. Use the product
3. Understand competition
4. Browse support tickets
5. Shadow a sales call
6. Specify adoption metrics
7. Write a user story
8. List top user annoyances
9. Read website like a novice
Tactics to improve your product:
1. Talk to customers
2. Use the product
3. Understand competition
4. Browse support tickets
5. Shadow a sales call
6. Specify adoption metrics
7. Write a user story
8. List top user annoyances
9. Read website like a novice
9/ Sources
1) @twentyminutevc: podcastnotes.org/twenty-minute-…
2) medium.com/agileinsider/c…
3) medium.com/the-year-of-th…
1) @twentyminutevc: podcastnotes.org/twenty-minute-…
2) medium.com/agileinsider/c…
3) medium.com/the-year-of-th…
10/ Sources (cont.)
4) paulbuchheit.blogspot.com/2010/02/if-you…
5) medium.com/@merci/trainin…
6) ycombinator.com/library/5O-bui…
4) paulbuchheit.blogspot.com/2010/02/if-you…
5) medium.com/@merci/trainin…
6) ycombinator.com/library/5O-bui…
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