This is your brain on visuals: (thread)
The speed at which our brain processes images is at least 15.6x faster than text (according to MIT)

Science aside for a minute, the sheer depth of meaning that can be conveyed in an image is an entirely different beast than the written word.
Images can quickly create additional understanding, going beyond what we can convey with language.

Case-in-point, take the image below that's displaying the difference between the human ability to process images vs. words.
Sight has the jump on language in our evolutionary toolbox by a few million years.

As a species, we were using our eyes to make visual calculations long before we figured out how to read and write.
Historically speaking, our vision (both physically and metaphorically) has moved us forward as a civilization.

Monkey see, monkey do.
When we see someone doing something useful, we figure out how to emulate it.

When we see something that solves a problem, we figure out how to build it.

Apply that same logic to explaining how to build an axe vs. using an axe in front of somebody:
Which is easier to understand?
Which is more memorable?
Which helps you understand the concept of an axe better?

This same logic applies to whatever it is you do.
A visual example of what you're referring to massively accelerates the learning curve, and subsequent implementation of the idea.
If you want to learn how to increase the velocity of your ideas, I built this for you:

howto.visualizevalue.com

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More from @jackbutcher

8 Sep
Proof, product, promotion: (thread)
A simple framework for thinking about building and selling anything.

Picture three layers:

Promotion
Product
Proof
1/ The Base Layer: Proof

The first thing that matters is proving there's a need or desire for your thing.

"I know dentists get frustrated with process x."
"I know remote work is making people change y."
"I know I would've built my business differently if I knew z."
Read 9 tweets
8 Sep
How to create value: (thread)
What is value?

According to The Oxford Dictionary, it's: "The regard that something is held to deserve; the importance, worth, or usefulness of something."
If we translate that to its application in the real world, it goes a little something like this:

To create value, you can:

Do things people don't do. (non-specific, $)
Do things people won't do. (specific, $$)
Do things people can't do. (ultra-specific, $$$)
Read 9 tweets
7 Sep
Ten 10x communication concepts: (thread)

Visuals by @visualizevalue
1/ Work hard to say less.
2/ Their understanding is your responsibility.
Read 11 tweets
7 Sep
Build Once, Sell Twice, Buy Time: (thread)

Preview of upcoming @gumroad Creator Studio session.

Thursday 1PM ET
RSVP below
1/ Divorcing your time and income

How you spend your time now determines how much time you have to spend later.

Before we can change our circumstances, we must change our relationship with time. h/t @naval.
2/ Productizing yourself

No one cares what you can do, everyone cares what you can do for them.

Success depends on accurately evaluating the value of your experience and packaging it to solve a problem.
Read 7 tweets
6 Sep
Get paid what you're worth: (thread)
1/

In order to get paid what you're worth, you need to separate the arbitrary connection between your time and your money.

The paradox here is that how we spend our time determines how much value we can ultimately create.
2/

The person on the left of the diagram below is selling their time. It could be to an employer, it could be to their own business. It doesn't matter - there is still a ceiling on how much they can earn, a limit set by the natural universe.

You can't create more time.
Read 8 tweets
4 Sep
Build a Reputation that Pays: (thread)
1/

We're fortunate to have the opportunity to build a network of people around our ideas, interests, and abilities, regardless of where we are physically.
2/

The long term goal of cementing your unique reputation is to escape competition entirely:

"Anyone can make their own whiskey, but only Glenfiddich can make Glenfiddich."
Read 13 tweets

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