Wes Kao Profile picture
10 Sep, 6 tweets, 2 min read
My best advice for career switchers:

1. Act as if you’re already in the new role.

Most ppl think “I’m in academia trying to break into entertainment.”

The secret is to convince yourself you’re already in entertainment. See your transferrable skills thru the lens of the new job
2. Frame your experience only through the lens of the new position/industry.

You might be proud of your previous work but it's time to move on. Don’t get caught up in what you did before.

Focus on the 20-30% of what you did that’s most relevant to your new role.
3. Connect the dots for the hiring manager.

If your skills don’t look obviously relevant, be explicit and explain the connection.

Actively frame how you want them to view you. Otherwise they'll pick a random frame and you won't like what they pick
4. Create *proof points* of experience in your new industry.

∙ Write a newsletter
∙ Launch a side project
∙ Host an event
∙ Share insights on social
∙ Start an interview series

If your past doesn’t look relevant on paper, this will show you're serious.
5. Show up with ideas of what you want to do.

This does not mean creating an elaborate Keynote deck or roadmap.

It means you apply for roles where you have hypotheses of gaps you can fill & how you'll fill them.

The more senior the role, the more you'll be expected to lead.
If you found this helpful, I write a weekly newsletter on how to

∙ ignore best practices
∙ sharpen your leadership instincts
∙ see nuances others miss

bit.ly/wes_newsletter

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More from @wes_kao

27 Aug
End-to-end marketers are valuable because they’re good at areas *outside marketing*

1. Negotiation:
To sharpen value prop, perceived value, pricing

2. Sales:
To bring in revenue & keep eyes on the prize

3. Business analysis:
To think clearly, interpret data
4. Psychology/Behavioral economics:
To control factors that might be working against you

5. Copywriting
To strengthen your execution and translate your intent to reality

6. Fiction writing
To tap into emotion & add depth to your copy
7. Product
To understand why customers need your product & account for trade-offs

8. Design
To send the right visual signals about who your product is for

9. Showrunner/production
To orchestrate end-to-end and be accountable for making something happen
Read 4 tweets
7 Jul
1/ Analysis of course communities (THREAD)

Community is important for premium yet scalable digital experiences.

It’s one of the main selling points for premium experiences charging $1,000-$5,000/student vs on-demand courses sold for $50.

But it can mean different things...
2/ Community is used as a catch-all term, usually to mean:

- there’s live interaction
- a Slack room
- active participation
- it’s not a MOOC

But when you *conflate* different elements of community, you miss the opportunity to maximize each element as a lever.
If you *unbundle community*

You can design more finely-tuned tactics & fully maximize each element of community.
Read 16 tweets

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