Kevin Cate Profile picture
15 Sep, 15 tweets, 7 min read
Guys, literally everything @realDonaldTrump does is fake. He hired models for his announcement. But, since we're talking about stock pictures & footage, allow me...
Here is the last commercial I've seen in Florida — touting the "Great American Comeback." Watch it on mute. And then I'll show you how they made it.
First. Good news. The Trump team found a scientist in a lab with Matrix-style computer screens who invented a COVID—19 vaccine. And it's being manufactured right now.

All for less than $500!
And here is a random store way before COVID. And then another store being cleaned because, well, @realDonaldTrump lied to everyone.
This one irritates me to no end, because somewhere some Trump staffer or TV firm typed in "teacher and pre-school child during COVID wearing masks."

And they are still working for Trump.
Now come the random fake jobs with models.

That solar panel footage is used everywhere, BTW. It was filmed in Utah a LONG time ago.
Then, and this is rich, this sweet Chicago time-lapse. The same city Trump insults daily, saying stuff like:

“It’s embarrassing to us as a nation."

But damn, that time-lapse is too good leave out. And it's only $60.
Oh, let's add some diversity into this anti-Biden part, they say. How about "Asian woman sitting on sofa watching TV"?

Sure. They got that b-roll.
All of this Biden talk is very upsetting to these models. This chef needs a "break." And this woman is "upset."
And this "business executive" model is "working overtime" just thinking about all this stock footage.
Here are some 1990s looking things. While you're there, pick up some of that Apple stock at $65, trust me.
And if this commercial wasn't handsome enough, check out "mature aged black man, putting on his necktie."

Wow. $500 well spent.
What a commercial.
This commercial ends, of course, with the fakest of fake scenes. @realDonaldTrump pretending to be a president.

But I don't want to end this thread like that. Because that's too depressing. So...
Remember our "tired" chef? He's not really a chef. And this was likely shot in Europe. Before @realDonaldTrump got fewer votes than @HillaryClinton in 2016.

And this is how that makes him feel.
Remember, the lesson isn’t that all stock b-roll is bad. I use it when budget, location, or time doesn’t permit original footage.

The lesson is that it’s all he has— actors living in an alternative universe where his racism, selfishness, & stupidity hasn’t ruined the world yet.

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More from @KevinCate

1 Aug 18
Rough 2018 TV spending numbers in #flgov primary:

Greene: $13,495,158
Levine: $10,685,644
Graham: $5,402,488
King: $3,877,897
Gillum: $98,490

But not all TV is equal. In gross rating points...
Broadcast TV gross rating points through this week:

Levine: 33,390
Greene: 32,990
King: 21,657
Graham: 9,490
Gillum: 0

What this means is...
Hypothetically, spread over 10 markets imperfectly because markets are different and not everyone is spending in all, the average voter has seen ads by these candidates this many times:

Levine: 33
Greene: 33
King: 21
Graham: 11 (number above was actually 11,417 GRPs)
Gillum: 0
Read 8 tweets

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