@todcordill @inkandcopy @apdonovan1990 @CMIContent @Twitter @UnrollHelper Hello @UnrollHelper Can you do your magic and unroll this thread please? #CMWorld

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More from @lbaer_lisa

9 Sep
TikTok Takeaways for Marketers. What do you need to know about @tiktok_us? Should you add it to your marketing strategy?
I joined @CMIContent and @LaurenxPope for a great chat on this topic. We covered critical questions & ways to build a following. My key takeaways in a thread:
What questions should you consider before deciding to add this platform to your mix?
Is your audience using the platform now? What benefits can it bring to your community? Can it bring a new audience? Is it a fit for your brand tone and voice?
It's important to consider all of your platform activities. Are you already doing similar things on Instagram or other places? What will you gain from it, and what resources to you need to keep it fresh. You don't want unattended platforms.
Read 8 tweets
2 Sep
Email marketing during a global crisis? If you are struggling with what do, read on!
I had the opportunity to join the @CMIContent community for a Twitter Chat on this topic. We shared insights to help you adapt to these uncertain times. Here are my takeaways in a thread:
1. To Send or Not to Send?
There are times to stay quiet, especially during a global crisis, but sending an email to offer new support or provide new value can be done. Context is crucial, and I often refer to daily google trends to check that!
2. What kind of content should you send?
How can you make sure you do not come across tone-deaf or opportunistic? Keep it focused! Narrow in on what your customers really need to know from your brand or company and keep the tone useful and kind.
Read 5 tweets
27 Aug
Create a Community First.
There is power in community. Think about the power of having people ready to embrace a new product or use their collective voices on behalf of your organization.
A community can be that place, and it may even create micro-influencers willing to share their enthusiasm giving your brand or product an even broader reach.
An active community can foster loyalty, provide authentic voices to your product or service, or create loyal fans. It could uncover ideas, new solutions, and expand your reach.
Read 6 tweets

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