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Andrew Swiler Profile picture
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16 Sep 20, 7 tweets, 2 min read
When building a company, finding progress in the failures is a struggle. Hindsight is 20/20, and it can takes years to see it.

Writing has helped me see progress. Going to share stories that helped me, hopefully it will help others that are building too.👇
Community first, product second:

A brush with fame, and profit.

Our first real estate deal.

Laundering money.
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Pinning essays here.

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Andrew Swiler Profile picture
13 Jan
When we first started our only real contact in fashion was the founder of Tommy Bahama. He let us come to breakfast at his golf club in Minneapolis and told us a story about resilience.

He owned an apparel store. Then a failed denim brand and some other middling businesses. 1/ Image
He launched Tommy Bahama with $2 million in funding from his partner and a Hong Kong factory owner who loved the concept.

At launch the brand was too broad, and they blew through almost all the money. That’s when they decided to focus 2/
They went all in on the tropical feel but still couldn’t get large distribution. They decided to open a store, but it didn’t feel right to Bob.

He thought “would Tommy Bahama open a store?” It came to him, we should open a cabana bar in Naples so people can live Like Tommy. 3/
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