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Amanda Goetz Profile picture
@AmandaMGoetz
Sep 17, 2020 • 6 tweets • 1 min read • Read on X
Companies that view personal brands as liabilities and not assets are missing a huge opportunity.

It’s 2020. You no longer “own” your employees.

Tips for employers ⬇️
Support your employees on SM from your brand accounts.

Help them gain visibility when they talk about the brand or anything related to your industry!
Share posts w/i company comms to show you see their content and encourage it!
Create lunch & learns about growing your personal brand.

Better yet, let those internally with large followings lead them!
Lastly, ask them what speaking engagements / interviews / topics they could speak on and give them the green light to seek these out.

Bonus points if you support them with a dose of media training!
Personal brands can amplify brand impressions.

Their success + your support = YOUR success

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More from @AmandaMGoetz

Amanda Goetz Profile picture
Feb 1
Most people suck at launching something.

But if you use these secrets, I guarantee you your next launch will get noticed:

🧵
Build trust first

Trust takes time and showing up consistently with value. 90% of your content should give and 10% should take (sell). Image
Build the right thing

Most people fail bc they build the wrong thing.

I was going to launch a branding course - then asked my audience. Turns out, they wanted high performance, productivity and goal setting.

Now I have a waiting list of 1,000+ people for my course. Image
Read 8 tweets
Amanda Goetz Profile picture
Dec 19, 2023
8 Reasons we Procrastinate:

1. Fear of failure: if you expect to succeed at a task, you are more motivated to do it. The harder or more complex the task, the more likely you are to procrastinate.
2. Low value: The more you value a task, the more likely you are to do it.

When we procrastinate, it’s actually a sign that we may not see the correlation between the task and our larger goals and values.
3. Immediate gratification: we prefer to feel better now even if it means feeling worse later.
Read 6 tweets
Amanda Goetz Profile picture
Jul 29, 2023
Do you dread weekends as a parent?

Feel the struggle of balancing
- alone time
- time with kids
- time with partner
- being “adult” productive (getting non work things done)?

After 10 years as a parent and 6 years as a single mom I’ve figured it out…..feel free to steal. ⬇️
Saturdays are for adventure
Sundays are for relaxation

We separate the two so everyone knows what to expect.

But let’s break down what this means ⬇️
Saturday

Early Morning:

7-9am
Chill time for kids

Productive time for me (i usually try to send whatever emails or organize anything I want at this time)

9:30
Out the door
Read 8 tweets
Amanda Goetz Profile picture
Jul 24, 2023
"There was no launch strategy because there is no mission or vision"

Ok....let's try this out.

Creating a brand strategy for X using a CMO approach.
Start with functional benefits - "what does the product do"

- Unlimited interactivity (share and receive thoughts)
- audio
- video
- messaging
- payments
- marketplace for goods, ideas, services

Then add emotional benefits:

"What does the product make me feel"

- less alone
- connected
- successful / smarter
- tech savvy
- innovative
- a pioneer
Read 11 tweets
Amanda Goetz Profile picture
Apr 24, 2023
Read this if you manage people.

Working remotely has changed the way we need to show up for our employees to ensure growth and reduce anxiety.

6 tips to be a great manager right now when everyone feels the added level of stress due to layoffs.
In the absence of information - people make up their own.

This is the first thing they taught me in a change management leadership course.

Communicate what you are working on at the leadership level and what’s keeping the leaders up at night.
KUBA

Context is everything when getting someone to take action and tie meaning to their work.
Read 8 tweets
Amanda Goetz Profile picture
Dec 21, 2022
I’m working across 4 companies of varying sizes at the moment

Here are the most common causes of friction I see and how you can prevent them….
Clear strategic vision

With a clear understanding of where the company is headed (repeated over and over in every meeting), decisions can made at every level without the CEO in the room.

The teams have the destination and can figure out the best way to get there.
Clear brand strategy and positioning

Without an understanding of you WHY - communicated and understood across every department - you will become a bag of features.

No one is buying features.
Read 9 tweets

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