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Amanda Goetz Profile picture
@AmandaMGoetz
Sep 17, 2020 • 6 tweets • 1 min read • Read on X
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Companies that view personal brands as liabilities and not assets are missing a huge opportunity.

It’s 2020. You no longer “own” your employees.

Tips for employers ⬇️
Support your employees on SM from your brand accounts.

Help them gain visibility when they talk about the brand or anything related to your industry!
Share posts w/i company comms to show you see their content and encourage it!
Create lunch & learns about growing your personal brand.

Better yet, let those internally with large followings lead them!
Lastly, ask them what speaking engagements / interviews / topics they could speak on and give them the green light to seek these out.

Bonus points if you support them with a dose of media training!
Personal brands can amplify brand impressions.

Their success + your support = YOUR success

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More from @AmandaMGoetz

Amanda Goetz Profile picture
Oct 20, 2024
Ready to combat the Sunday scaries?

Steal my STOP-BLOCK-ROLL routine ⬇️

1. STOP

What are the things that distract me, drain my energy and need to be stopped?
Usually unimportant meetings and random scrolling time.
2. BLOCK

My 3 non negotiables every week are:

- Family
- Fitness
- Deep work

Did I block my calendar to ensure I'm getting my human needs met?
3. ROLL

When I roll out of bed tomorrow, do I know exactly what I'm going to work on?

This is my two-do list.

It's the two most important things that will move my biggest projects forward.
Read 7 tweets
Amanda Goetz Profile picture
Sep 10, 2024
The #1 thing I hear in my coaching sessions right now: I'm overwhelmed by everything I need to get done and I can't make progress towards my big goals.

Here's what I tell them ⬇️
There are 2 traps we all fall into:

🛑 The Significance Trap: thinking everything carries importance

🛑 The Urgency Trap: thinking everything needs to be done now

If everything is significant and urgent: NOTHING is.
Steal my 2-2-2 Framework:

1. TWO DO

Select 2 big projects you want to accomplish today to move YOUR goals forward.

ex: an outline for a new product.
ex: finding 10 topics to write about.
ex: creating a deck
Read 7 tweets
Amanda Goetz Profile picture
Feb 1, 2024
Most people suck at launching something.

But if you use these secrets, I guarantee you your next launch will get noticed:

🧵
Build trust first

Trust takes time and showing up consistently with value. 90% of your content should give and 10% should take (sell). Image
Build the right thing

Most people fail bc they build the wrong thing.

I was going to launch a branding course - then asked my audience. Turns out, they wanted high performance, productivity and goal setting.

Now I have a waiting list of 1,000+ people for my course. Image
Read 8 tweets
Amanda Goetz Profile picture
Dec 19, 2023
8 Reasons we Procrastinate:

1. Fear of failure: if you expect to succeed at a task, you are more motivated to do it. The harder or more complex the task, the more likely you are to procrastinate.
2. Low value: The more you value a task, the more likely you are to do it.

When we procrastinate, it’s actually a sign that we may not see the correlation between the task and our larger goals and values.
3. Immediate gratification: we prefer to feel better now even if it means feeling worse later.
Read 6 tweets
Amanda Goetz Profile picture
Sep 25, 2023
Marketing 101: The Fractional CMO

I've been a fractional CMO for multiple companies yet I feel it's still a blurry position.

Today I'm breaking down:

- What is it
- Who needs one
- Responsibilities
- Expectations
- Tenure
What is a Fractional CMO?

A part-time marketing executive who adds seasoned marketing experience for a fraction of the cost of a full-time employee.
Who needs one?

- Early stage // can't afford a FT CMO
- Series Seed / Early A Startups

But needs to invest in brand & channel strategy and create a plan for scaling the marketing team and spend.
Read 9 tweets
Amanda Goetz Profile picture
Jul 29, 2023
Do you dread weekends as a parent?

Feel the struggle of balancing
- alone time
- time with kids
- time with partner
- being “adult” productive (getting non work things done)?

After 10 years as a parent and 6 years as a single mom I’ve figured it out…..feel free to steal. ⬇️
Saturdays are for adventure
Sundays are for relaxation

We separate the two so everyone knows what to expect.

But let’s break down what this means ⬇️
Saturday

Early Morning:

7-9am
Chill time for kids

Productive time for me (i usually try to send whatever emails or organize anything I want at this time)

9:30
Out the door
Read 8 tweets

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