#Thread on the Vilification of Bollywood:

Of late, a pattern has emerged, where the Hindi film industry has relentlessly been under attack, accused of everything from 'nepotism' to being a 'drug mafia', with people holding Bollywood celebs more accountable than our politicians.
2/ Yes, the industry isn't perfect by any standards. It has a long way to go before it addresses the skeletons in its cupboards (and there are many). As does ANY other industry in India.

The difference is that Bollywood's many issues are a source of gossip for the larger public.
3/ And this gossip is the intoxicant that politicians and pliable news media have now recognised as most potent in keeping the public from questioning those in power.

We don't have data on migrant deaths, MSME closures, doctor deaths, but we know Rhea's entire Whatsapp history!
4/ So what if that means demonizing Bollywood, for, ironically, public entertainment?
A country built on 'sifaarish' screams about nepotism.
A country that intoxicates itself on Bhaang so often, sends Rhea to jail for weed.
And we character assassinate many others with impunity.
5/ Today, Anurag Kashyap, the outsider who launched a thousand careers, has been accused of sexual harassment in a tweet tagged to the PM(!).
A political mob joyously amplifies.
Those who targeted #MeToo ('why believe women') are tweeting #ArrestAnurag, calling others hypocrites.
6/ I do hope due procedure is followed in AK's case, just like it was followed against all those in power (wait..), and if AK is arrested, don't ask why he's the first one among *all*, because everyone standing up for him today knows this is a hit job on both dissent & feminism.
7/ But whatever does happen, it will matter for a news cycle only until the ratings fall, and then someone else will be felled, burnt at stake of an economy in shambles that no one questions about, high on the drug that is Bollywood gossip, while calling Bollywood 'drug mafia'..
8/ And yet, few speak for it, not realising how the 'escapism' that we call movies made by dreamers, helped many a young girl or boy dream themselves, and aspire to escape the patriarchal norms that ask every boy to be an engineer, every girl a homemaker, and every family sheep.
9/ For a country finding its place in the world, Bollywood gave us recognition internationally, helping us become a soft power, bringing people together across cultures, communities & countries. As we vilify it, we forget how there's not much else that connects us within either.
10/ Our news media is replacing reality TV.
Our textbooks are readjusting our story.
Our politicians are erasing history.
Our police jails students more than it does criminals.
All we have left is art, films, content.. if we don't speak up for it now, who will we be culturally?

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More from @tanejamainhoon

Dec 31, 2022
My Annual List of TV, movie and book recommendations is here! ☺️
My top TV Dramas, Dramedies and Fun Things from 2022: ImageImageImageImage
My top Hindi TV/film, non fiction and book recommendations from 2022:
(I haven't seen enough of any of these!) ImageImageImageImage
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May 30, 2022
#Thread on the memeification of the Amber Heard-Johnny Depp trial:

Alright, so I know I'm going to get hate for this thread, but I'm a bit fed up of seeing the hundreds of (mostly Heard) parody videos + memes from the trial, and I'm a bit sick about what they represent.

First: everything I know about the trial, I know against my will. I've never sought out, read up on, or watched videos of the trial - until it started seeking me. Until I wasn't able to escape it. Until it became pop culture the same way Trump did, *before* he was elected.

Second: I'm not going to get into the facts of the trial, because at this time, everyone has their own facts (her truth, his truth, the truth).

Irrespective of the trial's outcome, Heard has already lost. She's not a survivor, she's not even a perpetrator, she's a meme now.

Read 11 tweets
Nov 13, 2021
I keep thinking about the 23-year-old software engineer from IIT Hyderabad, who has been caught and jailed for giving a rape threat to Virat Kohli's infant daughter.

I'm glad he's being held accountable - but it's disturbing and tragic to see: this is who we are now.

His background seems antithetical to his actions:
- He studied in a premiere Indian education institution
- He worked at a top-tier food startup
- He is a software engineer who was studying to do a masters in the US
- He is from a higher socio-economic background
- He is 23!
And yet, why would a young Indian, who was well on the path of achieving the Indian 'middle-class dream', peddle in and pursue such horrific hatred?

What's more disturbing is: this is not even a question being asked, because of how normalised and endemic this hate has become.
Read 13 tweets
Oct 11, 2021
#Thread on Aryan Khan:

For the last few days, I've not been thinking of Aryan Khan, the son of superstar Shah Rukh Khan, but of Aryan, a 23-year-old young Indian, who was caught by an investigative agency for an alleged misdemenor. And I've been thinking about his mental health.
This is a young Indian, who has allegedly broken a law, with an offence that ultimately harms no one else but his own self.

Yes, there is no legal justification for what he did, but the criminal ramification of it must be a punishment commiserate with the scale of the offence.
But this young man is now the topic of discussion on every media channel, all debates, on trending topics, at homes, on Whatsapp groups and in some very mean memes. Everyone has an opinion on him. MANY want him to be held accountable for the allegeged misdemenor (still unproven).
Read 14 tweets
Jul 25, 2021
#Thread on 'Commodification fatigue':

I haven't been able to write much since the second wave. Initially, it was the emotional toll that led to, what is called, 'compassion fatigue' (aka, I was dead inside). But I realise now it's more than that: it's 'commodification fatigue'.
2/ I'm exhausted. Of seeing how the internet has turned every thought, feeling and action into a commodity. And worse, we have now started ascribing value to people based on whose emotion - in the shortest, smartest, snazziest way - can fetch the most likes, shares & validation.
3/ So there is a performance pressure on everyone to 'build in public':
From startup founders to estate agents to doctors, everyone has to now be a content creator, to stay relevant.
And from engineers to lawyers to artists, everyone has to now be a commentator, to feel relevant.
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Jul 13, 2021
.@weareyuvaa is hiring!

Roles for 3-6 yrs work ex:
- A campaigns & programmes lead with work ex in impact organisations
- A community growth lead who's built online + offline campus communities
- A video content lead with YouTube expertise
- A social media all-star

Please RT :)
After a tough second wave, July's been exciting for @weareyuvaa, and we have awesome things lined up this year across content, campaigns, community, campus activations and research, with some of India's most respected brands & impact organisations.

Mail us on career@yuvaa.co.in.
With your mail, and as part of the profile you're applying for, send us a cover note on what you would like to build for us at Yuvaa and why you care so much about building it :)

Check out our work on:
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