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Karthik 🇮🇳 Profile picture
@beastoftraal
Sep 21, 2020 • 4 tweets • 2 min read • Read on X
I seem to always read/mistake WFH as WTF or WTH. Turns out I'm not alone in this and many others read it that way too, before getting it right seconds later. For something that we're all thrust into without much choice (not me - I have been WFH since April 2018, ever since I 1/4
2/4 quit full-time employment), this is an excellent context. What was once seen as a bad idea, then as a good-to-have perk, and then as an unproductive perk (among others), is now seen as the only way to continue work in many organizations. But it is also being used without Image
3/4 adequate thought or planning, as if simply asking people to work remotely is enough.
Pilita lays out the landscape very well, with GitLab as an example of how to get it right, and why companies should not just jump into it headlong.
—Web version: on.ft.com/2RLhh1a
4/4 If you are curious about GitLab's handbook referenced in the article, here it is: bit.ly/gitlabhb
—It is phenomenally thought-through and detailed!

#remoteworking #workfromhome #WFH

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More from @beastoftraal

Karthik 🇮🇳 Profile picture
Mar 17
A BJP devotee's Electoral Bonds counter Q&A:

1. "Our FM says that it shouldn’t be assumed that those visited by the ED bought bonds to save themselves. Isn't that valid?"

A: Indeed. But there are enough examples of raids and subsequent bond purchases, sometimes within days of the raids. Clearly, those should count for something, right?Image
2: "Yes, but the correlation is only an assumption, no?"

A: Yes. But remember that the assumption is not merely about protection from raids. It is also about quid pro quo, that is, bond purchasers getting plum Government contracts. In those cases, there is no ED/CBI/I-T role - it's just money deposited, and lucrative Govt. tenders won.

"A significantly large number of donors are from sectors that are more tightly controlled, more regulated by the government... where clearances and licences are required, and where contracts are awarded by governments".Image
3: "Oh, c'mon! At least BJP is investing big in infrastructure that way, no? Sure, they may be making some money for the party in the process but we Indians are getting so much new infrastructure".

A: So, there is a possibility that BJP is corrupt and did make money?
Read 12 tweets
Karthik 🇮🇳 Profile picture
Jun 23, 2023
Apple's new ad for the iPhone 14 Pro—shot in Istanbul's (Türkiye) historic Grand Bazaar—is interesting for 5 reasons!

Reason 1: Terrific watch, with a frenetic pace perfectly suited to showcase the phone's video capabilities. 1/8
2/8 Reason 2: This is one of the few region-centric advertising from Apple. Beyond USA, Apple regularly does this for China, and has done something around the Brazilian Carnival. This is Apple's first ad set in and meant for Türkiye.
3/8 Reason 3: The choice of Türkiye! Because Türkiye is where the iPhone 14 Pro is the costliest to purchase, followed by, or tied with Brazil, as per the price-comparison website Nukeni ().bit.ly/applenukeni
Read 8 tweets
Karthik 🇮🇳 Profile picture
Jun 22, 2023
Google Pixel's new 5-ads series 'Best Phones Forever' is perhaps the most enjoyable ad campaign I have seen this year (so far) 😁 It has almost everything in the right dose - humble brag, Pixel praising iPhone, iPhone praising itself, sarcasm, and a friendly competitive tone. 1/8
2/8 The whole thing is very reminiscent of Apple's 'I am a Mac. I am a PC' campaign by TBWA\Media Arts Lab that ran from 2006 to 2009, starring Justin Long as a Mac user and author John Hodgman as a PC user.

See: https://t.co/d7ABB4ZILpbit.ly/thenmac-nowpc
3/8 Of course, these are Pixel ads, so the Pixel wins in the end. But it is clear that the makers (looking for the agency that made these ads) had a lot of fun infusing all the tiny nuances and references in the script 🙂
Read 8 tweets
Karthik 🇮🇳 Profile picture
Jun 21, 2023
Zomato's Father's Day '23 video makes for an entertaining watch given it is based on a fairly universal belief: fathers find it difficult to show their 'emotions'.

I LOL'd at 'Kitne ka?' and 'I love...' 🤣

But, I believe Zomato got the basic framing wrong in this film. 1/5
2/5 What they intended to communicate is that fathers, generally, struggle to *express love*. Fathers don't struggle to show 'emotion', because emotion is not just love. Emotions also include,
- laughter: fathers do crack jokes (dad jokes, anyone?) and laugh heartily.
3/5
- anger: no introduction needed for this emotion :)
- sadness: imagine any Indian movie that shows a wedding scene and just look at the father of the bride!
- excitement: imagine how fathers enjoy good food, their kind of music, etc.
... among others.
Read 5 tweets
Karthik 🇮🇳 Profile picture
Jun 8, 2023
Bajaj Finserv MD's quip that they'd make a provision on their website to not be disturbedis actually followed by, "but then make sure you never come back to us for our products and services".

Seriously?

Bajaj Finserv is not doing a favor to people by spam-calling them. 1/5
2/5 It's called an "UNSOLICITED" call for a reason.

Meaning: a call that was not initiated by the user. Or, a call by the vendor in the desperate hope that someone, out of the many random calls they place, would listen to them and buy their services.
3/5 If Bajaj Finserv's services were really attractive or impressive, people would be calling them on their own - this is 'pull marketing'.

But the market is full of products that are as good as, if not better than what Bajaj offers - so, Bajaj 'pushes' its spam calls on people.
Read 7 tweets
Karthik 🇮🇳 Profile picture
Jun 8, 2023
During my last full-time employment that involved driving 1.5-2 hours, one-way, in Bengaluru's bumper-to-bumper traffic, on many days, I considered stopping my car in the middle of the road and just running away somewhere.

To see this dude do just that feels cathartic :) 1/4
2/4 But the ad's makers (agency: Broken Heart Love Affair) have more than just that 'running away' story.

At 1:05, there's a mystery - the dude finds that there's someone else near that bonfire! So he chases the other person.
3/4 At 1:52, we get the big reveal. And what a splendid surprise that is, one that perfectly fits the theme the ad is driving towards!!

I wasn't able to relate much to the product being sold at the end mostly because that product is nearly non-existent/unknown in India.
Read 5 tweets

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