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Sep 22, 2020 12 tweets 2 min read Read on X
*Thread* Dark Psychology - Presupposition

Telegraph & Implant thoughts using only ONE word

(Please use responsibly) 👇🏼
By adding only one word to what you say

You can change the entire meaning

Implanting hidden 'context' tucked under the text

Communicating anything you want, without actually having to say it
When you say things directly it has a much less potent effect

If I spell out 4 you become a inactive spectator

If I lay out 2+2

You become an active participant putting 2 & 2 together

It then feels like YOU thought of 4 organically

Even though I LEAD you to 4
🇺🇸 "Make America Great AGAIN"

By adding the one word: 'again'

- Implies America was great
- Implies it's not great right now

^ These did not need to be articulated

The listener's brain automatically implies them

Absorbing the assumption of the statement
If I wrote a book titled

📕 "How to be better in bed"

Nobody would want to be seen with it 😂

- Implies they're not good in bed

But if I add just one word....
📕 "How to be EVEN better in bed"

- Implies they're already great in bed

Just using ONE word

We can 'tuck in' assumptions & implant content underneath the text

Without ever actually having to say it
If I directly compliment someone

"You're funny"

- No 'tucked in' assumptions or implanting
It's a direct statement

But if I say..

"You're ACTUALLY pretty funny"

- Adding 'actually' implies i'm surprised that they're funny

Without me actually having to say that directly
- Titling your products
- Writing sales pitches/slogans/videos
- Flirting
- Socializing

The ability to get someone thinking about something (transfer of assumptions)

Without having to articulate it

Is a useful tool when used wisely

⚠️Disclaimer though....
The purpose is NEVER to manipulate

The purpose of learning psychology, human behavior, etc

🔑 Is to align the product & marketing AND to help people get over the fence

Scale of 0-10

Manipulation seeks to get people at 0-4 interest level & raise it enough to...
Get someone to do something they don't want or have interest in doing

That's a loss for both parties involved

Don't waste your time

'Marketing' or understanding Human Behavior & Psychology is actually a RESPECTFUL thing

When someone is at a 5-7 interest level
Knowing this stuff is RESPECT for where they are at

Understanding them

Communicating why you/your offer is right for them

Without directly saying it
Leading them to assume it

When their interest level is above 5
They already want it

Sometimes they/we get in our own way
^ wanted to throw in that last bit

Recent threads have been on human behavior & psychological strategy

Let me know if there is any topic you'd like to see a thread on

Thank you for reading

🥂Cheers,
- Yous

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More from @YousXP

Feb 1, 2023
Confidence is not a static destination, it’s more of a dynamic mechanism - the way you metabolize reality

a thread on confidence 🧵
My favorite definition of confidence comes from Chase Hughes

1) Lack of timidity & reservation

2) Assumed permission to behave as you do

3) Generalized expectation of positive outcomes & capability
Confidence tethered to evidence is a static confidence

“I have the answers”

Dynamic confidence is
“I have the ability to get the answers”

“I have it figured out” vs “I’ll figure it out”
Read 8 tweets
Nov 2, 2022
The Vitality Matrix (thread)

The Number 1 thing you can do for your health that nobody talks about

Other protocols are essentially useless if you don't have this key piece... Image
So you've probably seen things like 'the Mediterranean diet' pick up in popularity

Ya the food is great,
But it fails to mention cultural differences producing vitality in the region

Sunlight, walking, socializing, community, lower stress, laughter
We're going to zone in on the social & community aspect here

Isolation & loneliness have horrific effects on health - both directly & indirectly ImageImage
Read 13 tweets
Aug 19, 2022
Every guy that says "quit caffeine" did so AFTER they were successful

It did not make them successful

To achieve escape velocity, to get off the runway - you do things that are unsustainable & unscaleable

Make it efficient after you make it effective
That's how Amazon, Facebook, and these start-ups have taken over

They do things which are unsustainable & unscaleable to acquire market share and achieve liftoff

Then after they got everyone hooked, they start cleaning things up to optimize for scale and sustainability
When starting off your business your edge is the willingness to do what is unsustainable & unscaleable

Offering lot's of your time, a better deal, customized 1 to 1 work, taking on more risk and more skin in the game

That gets you $ and testimonials - it gets you off the ground
Read 5 tweets
Jun 11, 2022
"Without vision the people perish"

When nothing matters, everything matters (thread)
When nothing holds primary significance

When there is no vision, mission, or top priority

Every petty little thing slides into that slot because it's vacant

When nothing matters, everything matters
Things that are so insignificant in the grand scheme of things become massively inflated in significance

When there is no bigger picture, every miniscule thing gets blown up and becomes the big picture

Foolish petty things get blown out of proportion...
Read 7 tweets
Sep 26, 2021
“How to stop procrastinating course” …this is nonsense

Here’s a free course:
Do what you need to do

(thread)
If you procrastinate

1) It’s because you’re allowed to procrastinate, there’s no consequences for inaction in a micro timeframe

2) It’s because you’re doing something you don’t want to do
Mental gymnastics and nonsense ‘mind hacks’ in some encyclopedia dense & complex course is ridiculous

If you aren’t doing what you need to do

It doesn’t need to be done

Simple

When it needs to be done, you’ll do it. Both from a consequence & love standpoint
Read 7 tweets
Aug 19, 2021
Attraction & Retention (thread)

2 ingredients for love and success
Opposites attract
Similarities retain

Attraction is not a choice
Acting on it CAN be a choice

I say 'can' because it's unlikely to be resisted. Especially in today's world where there is a deficit within so many
We crave what we lack

When thirsty you desire water
When low in calcium you'll crave cheese or ice cream

When you lack money you desire money

The stronger the lack the stronger the desire
Read 24 tweets

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