Mario Gabriele πŸ¦ŠπŸ’­ Profile picture
Sep 24, 2020 β€’ 10 tweets β€’ 5 min read β€’ Read on X
Increasingly, I've been thinking about content along three dimensions:

- Scalability
- Intimacy
- Effort to create*

This is my flawed attempt at a taxonomy.

/quick thread πŸ‘‡πŸ‘‡ Image
Why do these three matter?

1. Scale. You (probably) want your work to be seen and appreciated as widely as possible.

2. Intimacy. You want to build authentic closeness with your audience.

3. Effort. You want to do the two things above as time-efficiently as possible.
Disclaimer...

There's lots to pick apart here.

This by no means intended to be definitive and there is lots of grey area.

I expect to change my mind on much of the below through conversation and experience.
Scale v. Intimacy

- Twitter. Moderate to good scale, but low intimacy.
- Newsletters. High scale, moderate intimacy.
- Videos. Moderate-high scale, high intimacy.
- Podcasts. Moderate to low scale, high intimacy.

These are all relative, of course. Image
Roaming areas

These aren't fixed. Variation within mediums means you can move around.

Which is to say some tweets might build intimacy, while some podcasts might not.

Both form and content matter. Image
An example: Newsletters

Not all newsletters have equivalent intimacy quotients. A round of links isn't likely to build audience connection beyond a certain point.

Personal anecdotes may have a higher chance. This isn't a prescription, just an observation. Image
Scale v. Effort

I define "Effort" as the time required from the *creator alone*. When you're starting out, of course, you have to do it all yourself. But at scale, creators start to build teams around them.

Still, you can't have some *create* instead of you, without deception. Image
Roaming areas

I don't think I did a good job capturing the variation here. Some YouTube videos must require a *huge* amount of effort from creators, while others don't.

Similarly, some newsletters may be trivial to create while others are time-consuming. Image
An example: Twitter

One simple way to think of the variation is Twitter. The effort from a creator to share a 1-sentence aphorism is likely quite low.

Build a tweetstorm like @kevinleeme or @APompliano likely takes significantly more time. Image
This is very semi-formed.

Where am I wrong? What dimensions matter more/less? I'd love to think through this together.

Tagging some favorite creators and media thinkers.

@jarroddicker @packyM @polina_marinova @blakeir @anthilemoon @eriktorenberg

β€’ β€’ β€’

Missing some Tweet in this thread? You can try to force a refresh
γ€€

Keep Current with Mario Gabriele πŸ¦ŠπŸ’­

Mario Gabriele πŸ¦ŠπŸ’­ Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @mariogabriele

Jan 25, 2023
Five private companies I wish I had exposure to:

- Stripe
- SpaceX
- Epic
- Plaid
- Discord

Historically, accessing these names meant you were a VC or an LP in VC firms.

Destiny is changing that. Here's what you need to know about the "BlackRock of the private markets."πŸ‘‡
1. What is Destiny?

Destiny is a new investment manager building a basket of tech's most impressive private companies.

Its "Tech100" index will give retail investors access to names like Stripe when it lists later this year.

generalist.com/briefing/desti…
2. Who's behind it?

Sohail Prasad and Samvit Ramadurgam. Before founding Destiny, they built Forge (NYSE: FRGE), one of the largest secondary marketplaces in the world.

They've been building in this space for 10 years.
Read 8 tweets
Oct 18, 2022
I've been digging into Cosmos (@cosmos) over the past few months.

I asked a bunch of builders and investors to share the most exciting projects in the ecosystem. Here are 10 I'm watching closely πŸ‘€ πŸ‘‡
If you don't know a ton about Cosmos and want to learn, check out the deep dive we released.

Ok, onto the projects.

generalist.com/briefing/cosmos
1. Osmosis (@osmosiszone)

What: A DEX for ecosystem. Becoming Cosmos' DeFi hub.

Website: app.osmosis.zone
Read 13 tweets
Sep 16, 2022
I've written more than 1 million words of business analysis for The Generalist.

It feels kind of weird to give myself credit...but for those that are interested, here are the ten pieces I'm most proud of and why πŸ‘‡
1. Union Square Ventures (@usv)

Why: I think I captured some of what makes this such a special firm. I also got to talk with a lot of those familiar with the origins which made for a rich story.

readthegeneralist.com/briefing/union…
2. Anduril (@anduriltech)

Why: This may be one of the most important companies of the next +50 years. Exploring how it works and the impact it makes was fascinating.

readthegeneralist.com/briefing/andur…
Read 13 tweets
Aug 28, 2022
What's happening at F.C. Barcelona is one of the most interesting case studies in business right now.

We're seeing a $5B organization, with hundreds of millions of fans, try and manage +$1.3B in debt, all while trying to win championships.

This is how they're doing it πŸ‘‡ ⚽
Problem 1: Debt

Barcelona has debt. Like a lot of it. Last August it was estimated the club was $1.38B in the hole.

This stopped the club from registering players and threatened operations.
Problem 2: Poor performance

Barcelona hasn't performed on the pitch. The team finished 2nd in La Liga and crashed out in the group stages of the Champions League.

Not good enough.
Read 16 tweets
Aug 14, 2022
I asked 15 of the smartest crypto investors in the world which projects and trends are worth watching right now.

Here's what they said πŸ‘‡
1. Toucan Protocol (@ToucanProtocol)

Toucan brings carbon-credits on-chain. This unlocks new uses like using carbon as a DeFi collateral. It's a major player in the Regenerative Finance (ReFi) space.

β€’ From: Nick Grossman (@nickgrossman)
β€’ Website: toucan.earth
@ToucanProtocol @nickgrossman 2. Farcaster

Farcaster is a "sufficiently decentralized" social media platform. Greater wallet adoption and higher-quality usage makes it a good time to start a web3 social network.

β€’ From: Alok Vasudev (@AlokVasudev)
β€’ Website: farcaster.xyz
Read 19 tweets
Jul 31, 2022
What makes a great venture investor?

Over the past year, I've studied some of the most successful VC firms of all-time including USV, Y Combinator, Multicoin, and others.

Here are ten lessons πŸ‘‡
Lesson 1: Come prepared (@coatue)

As outsiders in Silicon Valley, Coatue won competitive deals by conducting extensive research *before* meeting founders.

Arriving prepared changes everything, making for better conversations and connections.
@coatue If you want to jump straight into the piece (with lots more context), click the link below. And, of course, make sure to subscribe to The Generalist :)

For a quick-recap of the 10 lessons, keep scrolling:

readthegeneralist.com/briefing/timel…
Read 14 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(