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Dan Pfeiffer Profile picture
@danpfeiffer
Sep 26, 2020 • 5 tweets • 3 min read • Read on X
Democrats have to talk about Trump's attempts to shred our democracy, but how we talk about it matters a lot. The wrong language reinforces Trump's message and could discourage our voters. Here are my thoughts on the right approach messagebox.substack.com/p/talking-abou…
We spend so much time talking about Trump's power to steal the election that we ignore our own - much greater - power to stop him from stealing it. messagebox.substack.com/p/talking-abou…
Trump is an incompetent, weak loser that is losing the election and contemplating desperate ploys to save his flagging campaign. That is the context into which we must put all of Trump's dictatorial fever dreams messagebox.substack.com/p/talking-abou…
I highly recommend the work of messaging expert @anatosaurus who wrote an incredibly incisive memo about how to talk about voting in this election, which can be found on her website asocommunications.com
Please consider subscribing to the Message Box, where a portion of every subscription goes to our goal of raising $10k for @BlackVotersMtr by election day. We are more than halfway there! messagebox.substack.com/subscribe?utm_…

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More from @danpfeiffer

Dan Pfeiffer Profile picture
May 7
1. It was bizarrely something I wrote that led Joe Kahn, the editor of the NYT, to anger many people with his defense of the NYT's coverage of Trump. He misunderstood and mischaracterized what I (and many other critics) think. Here's my actual take: messageboxnews.com/p/more-thought…
2. What annoyed me was the suggestion that I (and others) want the NYT to turn into the"Xinhua News Agency or Pravda and put out a stream of stuff that’s very, very favorable to them." No one is suggesting that. It's defensive and dismissive. messageboxnews.com/p/more-thought…
3. Kahn's take is useful. After Trump started attacking the press, supporting and subscribing to the targets of Trump’s derision became an act of “resistance.” In the us vs. them politics of the Trump era, we viewed the press as “us.”
messageboxnews.com/p/more-thought…
Read 6 tweets
Dan Pfeiffer Profile picture
May 2
New: The media environment has changed dramatically since 2020, possibly the biggest shift in the shortest amount of time in recent history. That shift is helping Trump and making life harder for Joe Biden messageboxnews.com/p/how-the-medi…
It has never been more difficult for voters to follow the news. Social media used to be a major conduit for news, but Elon Musk rendered Twitter utterly unusable. Facebook, once the most dominant media platform in the world, moved away from politics. messageboxnews.com/p/how-the-medi…
The biggest divide in politics is not between Left and Right; it’s between political junkies and everyone else. There is a massive chasm between those who actively seek out political news and the vast majority of the country. messageboxnews.com/p/how-the-medi…
Read 6 tweets
Dan Pfeiffer Profile picture
Apr 16
1. NEW: Even though jury selection has just begun, defeatism is already infecting the coverage of Trump’s trial. No matter the verdict, Trump will suffer no meaningful political damage. I could not disagree more. Trump’s trial is a huge political problem for him. messageboxnews.com/p/why-trumps-t…
2. The general tone of 2024 political coverage is that everything is bad news for Biden and nothing hurts Trump. This is asinine. Trump needs to hold his 2020 voters and persuade some new ones to win. A criminal conviction does not help matters.
messageboxnews.com/p/why-trumps-t…
3. Exit polls show that 30% of GOP primary voters won't view Trump as fit for the presidency even if he is convicted. Most of them will come home, but if 3-5% of Trump voters abandon him, it's game over.
messageboxnews.com/p/why-trumps-t…
Read 7 tweets
Dan Pfeiffer Profile picture
Apr 7
Last week,Trump went on a national radio to accusee Joe Biden of delivering the State of the Union while high on cocaine. Most of the media ignored this deranged accusation. The reasons why help explain how the press inadvertently normalizes the dangerously abnormal Trump. messageboxnews.com/p/why-the-pres…
The coverage of the interview was emblematic of the press’s attitude towards Trump. He does a rally or interview filled with insane, incoherent ramblings and then the news clips the most coherent 30-45 seconds to air as part of the package.
messageboxnews.com/p/why-the-pres…
Because Joe Biden is a serious person who tells the truth, the press holds him to an exponentially higher standard than Trump. messageboxnews.com/p/why-the-pres…
Read 5 tweets
Dan Pfeiffer Profile picture
Mar 24
Ever since the State of the Union, there have been a bunch of national polls that show Biden inching ahead of Trump. Here's what I think is happening and why Biden has gained momentum in recent weeks: messageboxnews.com/p/are-bidens-p…
1. It's clear that Biden's State of the Union helped ease concerns about his age and increased enthusiasm, especially among his 2020 coalition. Bringing them home is the first - and most important - step to winning the race
messageboxnews.com/p/are-bidens-p…
2. Since the State of the Union, the @WhiteHouse and @BidenHQ have been aggressively visible with campaign visits and ads. They are driving a negative message against Trump and have him on the defensive for the first time in a while.
messageboxnews.com/p/are-bidens-p…
Read 6 tweets
Dan Pfeiffer Profile picture
Feb 9
The Special Counsel's report is a partisan hit job. Its characterizations of Biden don't match those relayed by everyone who talks to him, including GOPers. However, it speaks to Biden's biggest vulnerability. Therefore, it must be dealt with. Here's how: messageboxnews.com/p/thoughts-on-…
One thing that should not get lost is that Biden was exonerated. The report details the differences between Biden's cooperation with and Trump's obstruction of the probes into their handling of classified information. messageboxnews.com/p/thoughts-on-…
Joe Biden is 81 years old, but Hur’s pejorative portrait doesn’t match how everyone else describes their interactions with the President. Biden meets with GOPers, CEOS et al all the time if he was having memory lapses, we would know messageboxnews.com/p/thoughts-on-…
Read 5 tweets

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