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SBI Media Profile picture
@SBI_Media
Sep 26, 2020 • 4 tweets • 2 min read • Read on X
To commemorate the 40th birthday of SBI Media Group's CEO, we are very excited to announce the launch 🚀 of the SBI Media Workshop. Image
A CSR initiative and free training workshop designed to help many young Nigerian youths leverage the tools they already have in their hands which is the Internet to become content creators,
entrepreneurs and learn how to benefit from the current business opportunities available within the modern media market.

Here is opportunity to jumpstart your career and dream for free.

sbimediaworkshop.com

Rethink possible! Become your own boss.
#SBIMedia #FreeTraining #DigitalMarket #SBIMediaAcademy

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More from @SBI_Media

SBI Media Profile picture
Nov 9, 2020
Managing Your Customer Data Without Chaos

In marketing and media, we not only use data from different sources, we also collect, analyse and use data to optimise campaigns for better results.
However, handling and management of these data is a very delicate and important role every brand or business must take seriously.

Below are some of our best practices in management of customer and marketing data:
1. Store your customers' data securely and handle it responsibly.

Identify the types of data you collect and store, and the business tasks attached to each. If the data collected identifies a particular individual,
Read 17 tweets
SBI Media Profile picture
Oct 26, 2020
Our Support for the Nigerian Youths is Unwavering

In the last few days, Nigeria and most especially the city of Lagos witnessed one of the most trying times that led to the avoidable loss of lives and wanton destruction of public and private property.
As a next-generation global media agency, Lagos has contributed to our growth and continuous ambition. The recent unfortunate incidence is of great concern to us and we are in solidarity with the people of Lagos.
We are optimistic that the current calmness will lead to a wave of lasting peace and tranquility that the city and the state have enjoyed and known for.
Read 5 tweets
SBI Media Profile picture
Oct 19, 2020
Knowing the Value of Experiential Marketing

Whether it is brand perception building, lead capture or product purchase, experiential marketing is vital to these goals.
Experience drives perception and every brand and marketer’s challenge is to deliver an emotional understanding of the holistic brand by creating a meaningful appreciation of the brand through hands-on involvement and two-way interaction.
Doing so demonstrates a brand value beyond promotional messaging.
As we know, we live in a world where consumers aren’t buying into brand “promises” as they did once upon a time.
Read 14 tweets
SBI Media Profile picture
Oct 12, 2020
Understanding The Mobile Consumer Mindset

Brands are constantly asking themselves the same question; What makes our customers tick? They ask this question because every brand wants to deliver more of what people want and less of what they don’t.
And this is a question that has become harder to answer in today’s digital world. Consumers now have more choices than ever before, and their expectations can appear to change on a daily basis.
This freedom to choose extends not only to what they purchase but how they purchase, and through which means they choose to engage and interact with brands.
Read 13 tweets
SBI Media Profile picture
Oct 5, 2020
Why You Need Data Analytics

Data has always been a hot topic, and big data is everywhere these days. Data is also considered as a key factor in the success of a brand or company.
Data is perhaps more valuable than gold, some even say that data is the mineral oil of the 21st century.
But collecting and storing data is no warranty for growth and profit. So, what makes data powerful?
Well, all of us generate data all the time. We communicate via digital channels such as WhatsApp, Facebook, Twitter etc, we do online research, we take pictures with our smartphones and in doing so, we leave a data trail.
Read 13 tweets
SBI Media Profile picture
Sep 21, 2020
Games of Brands

Games and marketing may sound strange, but they’re actually a ‘perfect match’.
As digital media technology continues to push the boundaries of innovations, culture, business and the attitude of consumers to brands, we more than ever before, need to be willing to step into new territories,
try fun and interesting ideas in order to increase our results and return on investments (ROI).
Read 17 tweets

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