Thread by @stevebosserman

House Committee on Energy and Commerce: Testimony of Tim Kendall energycommerce.house.gov/sites/democrat…
“My path in technology started at Facebook where I was the first Director of Monetization.”
1/4 #viability #revenue

“I thought my job was to figure out the business model for the company, and presumably one that sought to balance the needs of its stakeholders—its users, its advertisers, and its employees.”
2/4 #exchange #platforms

“Instead, we sought to mine as much human attention as possible and turn into historically unprecedented profits.”
3/4 #profits #distribution

“Social media preys on the most primal parts of your brain. The algorithm maximizes your attention by hitting you repeatedly with content that triggers your strongest emotions— it aims to provoke, shock, and enrage.”
4/4 #incentives #participation