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Chris Stokel-Walker Profile picture
@stokel
Sep 30, 2020 • 6 tweets • 3 min read • Read on X
SCOOP: One in four Brits - 17 million people - are on TikTok, according to internal data I obtained for @business bloomberg.com/news/articles/…
The user numbers, which TikTok has refused to share publicly, date from earlier this summer and cover all of Europe. In the UK:
🙋‍♀️ 65% of users are women
👨‍🎓 4/10 are 18-24
🕙 People spend 66 minutes a day
bloomberg.com/news/articles/…
Previous internal data I've obtained but not reported on before, from Q1 2020, shows TikTok added 7 million monthly active users during the pandemic in the UK bloomberg.com/news/articles/…
The official numbers, never meant to be shared publicly, show just how far out third-party estimates of users can be for fast growing apps like TikTok. eMarketer earlier this year said TikTok had half the users it actually does bloomberg.com/news/articles/…
Lots of other data from across Europe in here, including who's most obsessed with the app. If you're a TikTok employee, or get access to this kind of data or know about business development, I want to hear from you. I protect my sourcing! DM me for Signal bloomberg.com/news/articles/…
This is also stuff I'm happy reporting out iteratively and is just a fraction of the info contained in my book on TikTok, which you can preorder from @CanburyPress now canburypress.com/products/tik-t…

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More from @stokel

Chris Stokel-Walker Profile picture
Mar 27, 2023
SCOOP: I spoke to the guy behind Balenciaga Pope for @BuzzFeedNews, who was (a) tripping on shrooms when he made the image and (b) thinks it means we should regulate AI buzzfeednews.com/article/chriss…
This is my second Balenciaga pope story of the day, after this one for @newscientist
As far as I can tell the key differences between the two publications is that New Scientist took the word “drip” out of the edit and BuzzFeed added it in
Read 7 tweets
Chris Stokel-Walker Profile picture
Mar 27, 2023
My random Monday morning thought is I think there's a pretty compelling case right now for either banning r/midjourney or requiring every human being on earth to undergo a mandatory media literacy course
It's like we've just given every prehistoric human a flamethrower without explaining to them how to work it or what impact it has if you use it
I wrote about the Balenciaga pope, the Great Cascadia earthquake, and what the real fear is - and how we should tackle it (or at all) for @newscientist newscientist.com/article/236631…
Read 4 tweets
Chris Stokel-Walker Profile picture
Nov 28, 2022
SCOOP: Twitter didn't pay its current and former employees on time in the UK and Germany today. “It has come to our attention that some of you may not have received your November 2022 salary yet in your bank account,” an email sent this morning says.
Usually, Twitter staff are paid on the 28th of every month. If the day falls on a Monday, staff would typically see their salary as a pending payment on the Friday, with the cash hitting their accounts by midnight on Saturday. But it didn't - or in one case, did and was reversed
This is a huge issue that has got current and former employees in private groups up in arms. Staff in Ireland and the Netherlands were paid on time. In the last 30 minutes, some of the salaries have been hitting bank accounts... one at a time, suggesting they're doing it by hand
Read 15 tweets
Chris Stokel-Walker Profile picture
Sep 15, 2022
TikTok is becoming BeReal newsroom.tiktok.com/en-us/introduc…
TikTok Now sounds like a horrible idea (largely because I think BeReal is a horrible idea), but it is fascinating to see how they're trying to mark out ever wider territory in users' daily lives
One thing I find really interesting is that they're also testing out both in-app integrations and a standalone, separate TikTok Now app, depending on the geography
Read 8 tweets
Chris Stokel-Walker Profile picture
Sep 14, 2022
YES! What3Words strikes again
Unbelievably, no one in DCMS can make this work correctly. They're saying go to shops.views.paths (which is near Charlotte, North Carolina) rather than the actual site, shops.view.paths Image
I love this for us. A moment of levity at a time of national sadness. Death, taxes, and What3Words being rubbish
Read 9 tweets
Chris Stokel-Walker Profile picture
Aug 26, 2022
This is something I fear a lot of people are missing in their budgeting. It's a price cap *for the average household*. By definition, half of us will use more than the average household
There's some really interesting Ofgem research on nine buckets of households it thinks most people fall into here: ofgem.gov.uk/sites/default/…
I used to work in the energy sector and still remembers the formula to convert p/th to p/kWh. We HAVEN'T FIGURED OUT HOW TO COMMUNICATE ENERGY PRICES IN AN UNDERSTANDABLE WAY. Give a unit rate and it's impossible to calculate. Give a round number and people misinterpret it
Read 4 tweets

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