1/ #Tesla bulls are cheering the 10th Chinese price cut this year, celebrating the "passing on cost savings to customers". Let's assume it's Musk's good heart the reason for the cuts, not #nodemand at current price levels*.
4/ Now imagine if
a) price cuts are bigger than "efficiency gains", eating into the eterna 23% gross margin. If only 3% of the price cut eats into this, that's a 13% GM reduction.
b) relative margins stay at the eternal 23%, what do absolute margins do?
5/ * #nodemand is being laughed at by bulls, quoting record sales. Sure, new geos & continuous, huge price drops drive demand
No bear has ever said that there is #nodemand at *any price point*. It's obvious that for $420, Musk could sell tens of millions of M3's. It's Micro 101.
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1/ The shipping window has closed, no Chinese ship departing after today could arrive in Europe on time for Q3 deliveries. Let's sum up where we are. $TSLA
2/ It is likely that we are ending Q3 with 7 ships from Shanghai, carrying M3, MY RWD and all RHD MY (UK). 1 of them went to the UK, the rest to Continental Europe. This compares to 14 total in Q2, of which 5 went to the UK.
3/ This means that the UK likely has the most serious demand problem, despite the 5-10% discounts, 0% APR financing with $0 down, and lots of demos with high discounts and 1-200 miles on them. There are still tons of cars in inventory, including M3.
24h $TSLA summary:
- @TroyTeslike lowers his Q3 est to 451k, down 3.5% QoQ
- NHTSA is about to conclude its investigation into AP/FSD soon
- DOJ sues SpaceX for discrimination
- more US MY discounting
- used prices plummet
- VW has better powertrain
- Funding secured payouts
1/ $TSLA bulls are expecting a Model 2 announcement (not even an unveil) in March that will save Tesla.
Even if it doesn't get delayed by 4-5 years as CT, there is one thing that bulls don't understand: competition.
$TSLAQ
2/ Model 3 created a market of its own (sporty acceleration with cool UX cheaper than a MS). Model Y was a bit late but since others still can't meet demand, there was space for it outside the US, and in the US, it's still mostly uncontested.
3/ However, things are changing. Dismal Tesla numbers in China show that competition hasn't only arrived but is winning, mostly BYD but others take share from Tesla too. Tesla now has 5% market share in China, compared to mid-double-digits not long ago.
1. Musk has settled with the SEC in 2018 bc "banks would have cut off financing and Tesla would have died".
2. Musk hasn't lied by tweeting "Funding Secured", because he could raise any amount of money and had lots of his own, for example in SpaceX.
Some ppl have it both ways.
1. That's what he said after having settled with the SEC. "No admission of guilt, but if I hadn't settled, the consequences would have been deadly for Tesla. Banks would have cut off credit lines and Tesla would have died" (not word by word, anyone can look it up)
2. In the current trial, Musk and Spiro went great lengths to prove that Funding was indeed secured but he could've raised any $$ elsewhere, including selling from his SpaceX stake.
This was to prove that "Funding Secured" wasn't a lie, while it shouldn't have been re-proven.
If the jurors in Musk's Funding Secured case could learn implied volatility from a lawyer in a few minutes and hence award damages to the Plaintiff, my faith in humanity will dramatically change.
If only I could reply to Spiro's self-contradicting BS